Inayah Miah

Fashion buying professional with a First-Class BA (Hons) in Business Management for Fashion and hands-on experience in trend research, competitor analysis, consumer insight and visual concept development. At ASOS, I translate sales performance and market signals into actionable product recommendations, and helped grow a non-clothing category to triple-digit year-on-year growth. Earlier social and marketing experience includes tracking Instagram and TikTok trends and turning findings into content and campaign ideas.

I bring a blend of analytical thinking, visual communication and commercial understanding, and am keen to apply these strengths to fashion trend intelligence, forecasting research and consumer-led storytelling.

Assistant Buyer at ASOS (2022-09 – Present)

• Analyse weekly sales reports and trading data, drawing out customer and product insights and presenting actionable recommendations at trade meetings.
• Monitor in-season performance and work with suppliers on trading actions to maximise sales, protect margin and respond quickly to emerging opportunities.
• Research competitors and the market to identify trends, customer preferences, range gaps and commercial opportunities for the buying team.
• Develop product ranges aligned with customer demand, brand direction and business objectives; create clear, visually engaging concept boards to communicate ideas and inform range building.
• Negotiate product costings with suppliers to support target margins.
• Manage critical paths, purchase orders and a high volume of samples, coordinating product development, fit sessions, shoots and sign-off milestones.
• Partner with Merchandising, Marketing, Production, Technical teams and suppliers to keep product development and delivery on track.
• Manage and support administrative team members, helping prioritise workloads, meet deadlines and maintain clear communication.

Social & Marketing Intern at Alshaya Group – Harvey Nichols Kuwait (2022-02 – 2022-06)

• Tracked trends across Instagram and TikTok and produced insight reports to inform social media planning and content strategy.
• Researched emerging content and audio trends and translated relevant findings into social posts and campaign ideas.
• Developed promotional concepts for in-store and online activity, including Mother’s Day campaigns and seasonal pop-ups.
• Created social content and captions, and prepared comparative analytics reports to evaluate performance and identify opportunities.
• Collaborated remotely with an international team, presenting ideas and coordinating tasks to meet deadlines.

Design & Creative Intern at Ariike Studio (2021-09 – 2022-01)

• Supported the creation of handmade products using vintage denim and deadstock materials, including repurposing vintage Levi’s through pattern cutting and garment construction.
• Carried out quality checks, operated industrial sewing machines and maintained studio inventory and workflow.
• Supported visual merchandising and customer engagement at pop-up events.
• Created and scheduled Instagram and Pinterest content, wrote captions and assisted with event logistics.

Social & Marketing Intern at Chi Chi London (2021-08 – 2021-09)

• Maintained website product listings through Shopify, including image uploads, product tagging and optimised descriptions.
• Reviewed competitor pricing, product assortments and delivery propositions to identify market trends and opportunities.
• Compiled email tracking data in Excel to help monitor campaign performance.

BA (Hons) in Business Management for Fashion – Ravensbourne University (2020 – 2022)

UAL Foundation Diploma in Fashion & Textiles – Fashion Retail Academy (2019 – 2020)

A Levels in Economics (B), Textiles (B), Chemistry (C) – City and Islington Sixth Form College (2017 – 2019)

GCSEs in 11 GCSEs, including Mathematics and English – Clapton Girls’ Academy (2012 – 2017)