Andrew Bloor

Commercial executive with over 10 years of leadership experience delivering revenue growth, market expansion, and strategic commercial transformation across global medical device and healthcare markets. Proven track record of leading international business operations across Europe, Africa, APAC and emerging markets through direct sales, distributor networks and strategic partnerships. Experienced in full P&L ownership, commercial strategy development, market entry execution, channel optimisation and building sustainable growth platforms within highly regulated healthcare environments.

Successfully scaled revenues across multiple medical technology sectors including orthopaedics, biomaterials, minimally invasive surgery and regenerative medicine, working closely with clinicians, hospital systems, distributors, investors and executive leadership teams.

Head of International Development at Hubron Ltd (2024-08 – 2026-04)

Directed international commercial operations across APAC and emerging markets for a UK-based advanced materials manufacturer serving healthcare and technical sectors. Held full commercial responsibility for a £4M regional business, leading strategic growth initiatives, market expansion programmes, channel optimisation and profitability improvement.

• Delivered 20% year-on-year revenue growth across APAC through execution of a multi-market commercial expansion strategy.
• Built and transformed international channel infrastructure across seven strategic territories, establishing scalable platforms for long-term growth.
• Generated £2.5M in new revenue through successful entry into previously untapped markets.
• Improved operating profit by 20% through commercial discipline, performance management and enhanced regional resource allocation.
• Strengthened governance and accountability across international distribution partners through implementation of structured commercial frameworks.

Director (Consultancy) – International Sales at ATB Medical / Regen Lab (Switzerland) (2022-07 – 2024-08)

Appointed to advise executive leadership on international growth strategy, distributor development and commercial expansion across orthopaedics, aesthetics and regenerative medicine markets.

• Led international commercial expansion programmes across Europe and the Middle East.
• Doubled annual revenues from €912K to €1.8M through strategic channel development and pricing optimisation.
• Developed market-entry frameworks supporting successful launch into multiple new territories.
• Established performance-based distributor management structures to improve forecasting accuracy and commercial accountability.
• Supported clinical adoption strategies through engagement with key opinion leaders and healthcare stakeholders.

Distributor Manager – Europe & Africa at Apollo Endosurgery (2021-09 – 2022-07)

Managed distributor performance and market expansion for minimally invasive bariatric technologies across Europe and Africa, working closely with surgeons, hospital administrators, and procurement teams.

• Grew annual revenue from $1.4M to $2.2M through structured distributor management and market prioritization in 10-month period.
• Entered five new European markets and Morocco, expanding regional coverage and clinical adoption.
• Led clinical education and on-site procedural support to accelerate technology uptake and improve outcomes.
• Negotiated distributor contracts and developed joint business plans to align incentives and execution.

Regional Distributor Manager at Biocomposites Ltd (2011-01 – 2021-09)

Led regional sales strategy for implantable medical devices across Northern Europe, with responsibility for distributor management, direct sales, and team leadership.

• Start up product range selling directly into the NHS, and developed into a £2million pound product with in a 5 year period.
• Managed and led a Northern UK regional sales team comprising four representatives, overseeing performance, targets, and day-to-day operations.
• Grew regional Northern Europe revenue from £50K to £900K within three years through targeted distribution partnerships and referral centre creation.
• Built and managed a specialist sales team, using KPIs and CRM analytics to drive consistent performance.
• Supported tender submissions and hospital procurement processes, aligning value propositions to clinical and economic outcomes.
• Strengthened brand positioning across orthopaedics and podiatry markets in the UK and Europe.

Area Sales Manager at Biomet Ltd (2009 – 2011)

Sales Consultant at Synthes Ltd (2007 – 2009)

Senior Hospital Manager at Uno-medical Ltd (2003 – 2007)

A-Levels in Physical Education, Biology – Yale Sixth Form College, Wrexham

GNVQ in Leisure & Tourism – Yale Sixth Form College, Wrexham