Anil George

An experienced content strategist, journalist and data-led project manager with a proven track record in delivering innovative campaigns within the Middle East publishing sector. Recognized as a highly networked influential leader who can guide large teams and manage stakeholder expectations with excellent analytical and communication skills.

Individual Strengths:

Web publishing with tech and gaming focus ∙ Content Strategy ∙ SEO ∙ Content Management Systems ∙ Social Media strategy ∙ Public Relations ∙ Line management ∙ Project management ∙ Stakeholder management and reporting ∙ Process and structure implementation ∙ Analytics monitoring and reporting ∙ Collaborative, approachable personality

Editor-in-Chief/ Project Coordinator June 2012 to date

T3 Middle East, Dubai

• Mentor agile editorial and business teams in the Middle East to create innovative user stories on verticals like technology, fintech, fashion and lifestyle, automotive, telecommunication and energy
• Implement social media, SEO and digital campaigns with agreed KPIs and measure performance and engagement with different types of content to guide future optimization
• Leverage data to determine the overall effectiveness of created content
• Collaborate with senior management at principal brands and internal business team to understand the vision of campaigns, prioritize key focus points and develop strategic content plans
• Manage acquisition, design and production departments in anticipating upcoming changes to ensure projects are meeting set KPIs
• Lead role in evolving company procedures and editorial templates
• Direct multiple projects while maintaining high standards of quality control and tight production schedules
• Develop company’s business network, with front-facing role at major regional and global events

Achievements:

• Successfully led changeover project with Future Publishing in the UK, coordinating between UX and content teams in three countries, as t3me.com transitioned to a new backend and editorial guidelines
• Initiated agile practices into T3 Middle East’s editorial team, ensuring sprint planning sessions, a strategy adapting agile elements for live social media posts and creating definitions of done, changes that enabled 2 million page views and 750,000 unique visitors on t3me.com
• Spearheaded the creation and successful implementation of a multi-phased Content Management Plan (CMO) to ensure efficient editorial workflow
• Initiated and oversaw the creation of an organizational metrics dashboard tracking quarterly metrics which covered campaign metrics, analytics reports, key traffic insights and strategic initiatives
• Developed a new process for manuscript review that resulted in SEO optimized files going to the development team
• Implemented a metric style guide for site taxonomy 

Master’s in Communication and Journalism

BSc in Mathematics

Training: 

• Project Management Professional (PMP), 2021
• Professional Scrum Master 1 [PSM 1], 2021
• Google Analytics Individual Qualification [GAIQ], 2020
• Content Strategy certificate for Professionals Specialization - Northwestern University, 2019