Ann Jiang

8 years of B2B/B2C product operations and channel management experience, with expertise in end-to-end product lifecycle management, data-driven growth, and cross-cultural collaboration. Proven track record of scaling financial SaaS, corporate deposit products, and mobility services, with recognition as “Most Promising New Star” (2021) by China Merchants Bank IT Department. Adept at user insight and project delivery, ready to contribute to Joybuy’s product/channel success in the UK market.

Product Manager - CMB Wing Lung Bank Ltd - Hong Kong

(2023-05 - 2025-11)

• Led marketing strategy for corporate current deposit Product C+, growing average daily balance to HKD 50 billion (30% increase) and deepening partnerships with existing corporate clients.
• Managed full product lifecycle (market research, iteration, project management, launch training), successfully replicating Product C+ to CMB Hong Kong Branch and driving HKD 3 billion in new deposits as a key customer acquisition tool.
• Built a digital operation system for deposit business, integrating multi-dimensional user and account data to enable visual monitoring, anomaly alerts, and data-backed precision marketing.

Product Operations - CMBNET Technology (Shenzhen) Co., Ltd - Chengdu

(2021-05 - 2023-03)

• Oversaw core operations for CMB’s Xinfutong SaaS product, expanding the corporate client base by 10x and earning the “Most Promising New Star” award from CMB IT Department (2021).
• Optimized customer operation workflows and SOPs, leading the “Register & Reach” automation project to systemise outreach processes, reducing manual calls by 35% while improving connection rate by 6 percentage points.
• Planned cross-team online growth campaigns, achieving 29.1% monthly growth in new corporate users and meeting annual usage targets.

Content Operations - Didi Chuxing - Beijing

(2018-06 - 2020-05)

• Built a new media content operation system, growing WeChat followers from 5k to 25k (3x engagement lift) and Weibo followers from 9k to 23k (over 500 million total views).
• Developed brand marketing strategies and orchestrated large-scale annual events (e.g., driver conference with 2,000+ attendees), delivering 3 billion+ total impressions at a CPM of <30.
• Drove service design and operational improvements based on sentiment analysis, and established content operation methodologies.

Bachelor’s & Master’s - Sociology - Sun Yat-sen University (2011-08 - 2018-05)