Multi-hyphenate marketer with rich experience in digital and traditional marketing, E-commerce, business development and operations
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I am a multi-hyphenate marketer with rich experience in digital and traditional marketing, E-commerce, business development and operations. I am well-versed in applied generative AI, including advanced prompting, Claude Skills, and AI-enabled marketing workflows, and keep my finger on the pulse of the evolving AI ecosystem, LLM-driven discovery, and generative search. As a Performance Manager, I've been running OMD EMEA's two high-profile, multi-million-dollar clients.
I started my journey on the Apple account; 1 year in, I was internally recruited to onboard and run Under Armour. I am passionate about the AI revolution and how it transforms consumer behaviour, business of fashion, theatre.
Performance Manager, Paid Search - OMD - London, UK
(2023-10)
At Under Armour, I've been driving Ecom side of digital strategy for 16 EMEA markets, with ad hoc brand activations for new franchise launches and special events (SS26 Restless, SS26 Shadow Elite, SS26 HeatGear Baselayer, FW25 Magnetico 5, FW25 Challenger Pro Football etc.)
Paid Search Manager - OMD - London, UK
(2022-09 - 2023-10)
As an EMEA SEM Manager, I was responsible for the smooth running of 6 EMEA markets, working alongside the global team based in LA, and local Apple clients, MAL creative teams, cross-channel teams, media vendors, etc.
Paid Search Senior Account Executive - WPP - London, UK
(2021-01 - 2022-09)
At m/Six, I looked after Shell, Vitality, INSPIRED accounts, leveraging Paid Search to achieve best CPA/ efficiency and visibility. My achievements include a) shortlisted as &Academy 2022 Mentor to train the next generation of Paid Media talent, b) being the Department Champion for Creative Excellence, connecting Google, m/Six and the wider GroupM.
Digital Marketing Executive - IRIS - London, UK
(2019-01 - 2020-12)
My first destination in digital marketing journey. Gained omni-channel marketing skills in PPC, SEO, Paid Social, content creation. Built solid knowledge working with native and 3rd party tools, including GA4, Google Search Console, Ahrefs, SEMrush, AWR Cloud, Hotjar, Screaming Frog, DeepCrawl, Pingdom.
Project Manager, Partnerships and Payment Services - Starling Bank - London, UK
(2017-01 - 2018-12)
I provided Business Development and Sales Support to the COO and the Starling Payment Services team. My role was trifold: I managed commercial partnerships in the airlines and sports industries, on-boarded new clients and drove the SPS sales pipeline, developed and managed B2B marketing for Payment Services.
Marketing Manager, SPIKE - René Carayol MBE - London, UK
(2016-01 - 2017-12)
I co-edited René's SPIKE book, advising on the research section and overall book structure, and managed relationships with LID Publishing, having promoted SPIKE into WHSmith Top 10 Bestsellers.
MSc - Marketing Strategy and Innovation - Bayes Business School (2014-01 - 2015-12)
International elective module: Luxury Marketing Strategy - Rennes School of Business (2015-01 - 2015-12)
MA - Arts and Cultural Management - The University of Melbourne (2010-01 - 2011-12)
BA (Hons) - Linguistics & Int. Literature, Diploma cum laude - St Petersburg State University (2004-01 - 2009-12)
Academic Exchange Program (Media & European Languages) - Macquarie University, Sydney (2007-01 - 2008-12)
