Content and technical marketing
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As a proactive and organised individual, I thrive within environments that continuously challenge me to drive results. I’m motivated by the responsibility of understanding the processes a system uses, across multiple platforms, to deliver the best user experience. I’m open to new ideas within the workflow, from conducting research and a constant rapport with colleagues, which results in new ways of creative expression and mentorship.
Created and worked on high profile global campaigns via multiple channels (including email marketing, social media and website design) to promote events and press releases directly to clients Mentored multiple members of the new-joiners with best practice and networking tricks to build a personal brand within the company Acting as QA for campaigns Worked within multiple process improvement projects, offering my insights and suggestions to streamline our workflow Have lengthy experience with email automation and contact list segmentation for the more complicated campaigns Have consistently scoped-out incoming work for any potential issues, advising all levels of staff deadline expectations and best practice
Developed weekly content cycles within the Fintech industry, which included copywriting a blog, social media campaign and a newsletter Performed under multiple tight deadlines Conducted my own research, aiming to have seasoned knowledge within the field Pushed lead generation for the sales department Consistent KPI tracking and reporting to the Managers, suggesting new brand directions Trained in the key learning points of Marketing Experimented in AB testing to our audiences
