Sofia Urwin

Creative and driven content creator. I recently completed my Level 3 Content Creator Apprenticeship with a Distinction while working at Inventis Website Design, a small web design agency. Over the past year I've worked on paid and organic social media across Facebook, Instagram and LinkedIn, along with developing SEO and Google Analytics experience.

My role covers audience research, content ideation, analysing campaign data in Meta Ads Manager and sharing my findings so knowledge is never stuck with one person. The biggest takeaway is that the best content ideas come from looking at what's already performing well, and improving on it. I demonstrate full understanding of audience segmentation, channels and platforms for each type of content.

I hold a Google Analytics 4 Certification along with HubSpot’s SEO and Social Media Marketing certifications. Looking to grow my career, and challenge myself in a results focused marketing role with a creative company where I can bring fresh ideas and keep learning.

Content Creator at Inventis Website Design (2025-09 – Present)

• Creating video, carousels and social media graphics for ads and organic posts on Facebook, Instagram and LinkedIn
• Worked on a Facebook lead generation campaign, researching audiences and competitors, informing ad copy and design, and tracking performance against objectives
• Writing captions and social copy using PAS & social proof
• Turning briefs into final outcomes through website design work, with a strong understanding of brand presentation and tone of voice
• I adapt to evolving circumstances, e.g turning a poll that had no interaction into a 5 slide carousel within 12 hours, which reached non-followers and got more engagement

Waitressing at Lytham House (2024-12 – 2025-08)

• Delivering excellent customer service in a fast-paced hospitality environment
• Managing time effectively while balancing work and full-time college commitments

Warehouse Operative & Quality Control at Kirkham Box (2021 – 2023)

• Learned how to use a CRM with training, managed invoices and organised them, learned how the business operated
• Palletising, Quality Control, Managing orders going out and coming in under supervision.

Content Creator Level 3 Apprenticeship – Baltic Apprenticeships | Inventis Website Design (2025-09 – 2026-10)

BTEC Extended Diploma in Fashion Design & Promotional Marketing – Blackpool Sixth Form College (2023-09 – 2025-06)