Sales Manager at Coleman Powersports (2015-03 – Present)
Results-driven Sales Manager with over 10 years of leadership experience at Coleman Powersports, overseeing sales operations in a high-volume, multi-line dealership environment representing 15 OEM brands. Proven ability to drive sustained revenue growth, improve operational efficiency, and lead high-performing sales teams in competitive retail markets. Demonstrated success achieving over 20% year-over-year company growth from 2024–2025, with projected continued growth exceeding 10% in 2026 through strategic leadership, customer retention initiatives, process improvement, and performance-driven sales management.
- Lead daily sales operations for a high-volume powersports dealership representing 15 OEM brands across motorcycles, ATVs, side-by-sides, personal watercraft, and power equipment
- Drove company sales growth exceeding 20% year-over-year from 2024–2025, with an additional projected 10%+ increase in 2026
- Recruit, train, mentor, and manage sales staff to improve closing ratios, customer experience, and overall team performance
- Implemented structured sales and CRM follow-up processes that increased lead conversion and customer retention
- Collaborate with Finance & Insurance (F&I), service, and parts departments to maximize profitability and operational efficiency
- Analyze KPIs, market trends, and inventory performance to develop strategic sales initiatives and improve dealership revenue
- Maintain strong relationships with customers, manufacturers, and internal departments to ensure long-term business growth
- Assist with inventory planning, merchandising strategy, promotional events, and digital lead management
- Consistently recognized for leadership, operational execution, and delivering exceptional customer satisfaction
Sales Manager/Finance Manager at GOAZ Motorcycles (2024-01 – 2024-12)
- Develop monthly and annual objectives for department
- Set policies and procedures
- Maintain budgeted revenue and expenditures
- Train all sales associates
- Set quotas in relation to skill level
- Initiate and maintain an inventory control system along with gross profit objectives
- MTD unit growth every month
- Maintaining a 1.8pc average
- Sustaining 11-12% margin on new units
- Sustaining 20-24% margin on used units
- Maintaining 1100-1300 per copy in finance
- Ensure acceptable levels of gross and net profit
- Manage all paperwork and financing to customers with acceptable profit levels
- Staying up to date on all new pricing while staying compliant with OEM regulations
- Keeping aggressive but profitable prices on used units while watching the market
- Keep constant watch for new talent while maintaining hiring/firing duties
