A seasoned leader with over two decades of proven experience in building global insights frameworks, translating complex data into actionable insights, and cultivating a truly data-led culture to unlock effectiveness and performance. Adept at influencing C-level stakeholders and aligning cross-functional teams across markets through performance intelligence and strategic insight.
Experience
Drove a multi-year transformation for Global Travel Retail (GTR) through an agile insights and intelligence system, navigating the complexities of COVID-19 and delivering double-digit growth and market share gains.
Pioneered and scaled global Strategy & Insights functions, and advanced performance measurement systems.
Optimized multi-million-euro marketing spend by deploying a global investment efficiency model based on data.
Cultivated a robust, data-led decision culture across global teams, enabling insights led strategic planning.
