Apexa Mehta

Dedicated and accomplished finance professional with a proven track record of 10+ years in accounting operation, commercial financial and business partnering role. Adept at leveraging technology to drive process improvements and provide actionable insights. Strong track record in building relationships, influencing stakeholders, and enhancing financial performance.

Skilled in managing end-to-end accounting, preparing, analyzing, and interpreting financial reports. With high commercial acumen demonstrated expertise in developing and implementing efficient accounting processes, leading to cost savings and improved productivity. Experienced in budgeting, forecasting, and variance analysis, contributing to informed decision-making with facilitating effective collaboration with internal and external stakeholders.

Deputy Finance Manager at NetBet Enterprises Ltd. (2023-12 – Present)

NetBet Enterprises Ltd. operates Casino, Sportsbook, Poker, Lottery, Vegas, and Live Casino platforms.

• Oversee financial planning, budgeting, and forecasting across multiple European markets with a combined annual turnover exceeding €100 million (individual country turnover of €30–40 million, including the UK), ensuring alignment with strategic growth objectives.
• Manage and mentor a team of five accountants, driving high-quality reporting, compliance with financial controls, and professional development.
• Act as a strategic finance partner to cross-functional and cross-country teams (UK, Ireland, Italy, Greece, Romania, Austria, Germany, France, Malta), enhancing financial efficiency and supporting key business decisions.
• Present monthly management reports, including KPIs, margin analysis, and variance commentary, with in-depth financial analysis to identify risks, opportunities, and cost-saving initiatives across markets, providing actionable insights to senior leadership.
• Lead end-to-end financial system transformation, including the implementation of Xero automation, development of financial controls, and process workflow improvements to enhance accuracy and reporting efficiency.
• Drive continuous improvement initiatives, building advanced financial models and optimizing reporting frameworks to strengthen operational performance, decision support, and overall business performance.

Financial Controller (FTC role) at Good Guru Ltd./Protein World Ltd. (2022-03 – 2023-12)

• Managed financial reporting and statutory compliance for UK legal entities and six EMEA subsidiaries, overseeing a combined turnover of approximately EUR 50 million.
• Led the preparation of monthly, quarterly, and annual financial statements, ensuring accuracy and compliance with IFRS and UK GAAP.
• Developed financial forecasts, cash flow models, and budget reports to support senior management.
• Supervised statutory audits, working closely with auditors to ensure a smooth audit process.
• Overhauled financial reporting systems, improving efficiency by 30%.
• Cleared backlog of balance sheet reconciliations and strengthened internal controls.
• Reduced paperwork by 50% by digitizing financial processes.

Accountant and Auditor at A D Williams and Co (Chartered Certified Accountants and Auditors) (2021-05 – 2022-03)

• Lead external audits for a diverse portfolio of clients, ensuring 100% compliance with ACCA standards and regulatory requirements.
• Prepared and presented comprehensive audit documentation, meeting ACCA (UK) authority standards with zero review points.
• Delivered statutory and voluntary audits across multiple sectors, including corporates, charitable trusts, and solicitors, strengthening financial transparency and governance.

Practicing Accountant at Dhaval Mehta & Co (Chartered Accountants) (2019-01 – 2021-05)

• Income tax audits, GST audits of various public listed companies and private limited companies.
• Independent drafting of audit reports and calculating important ratios for compliance reporting purpose.
• Certification work for finance/loan purpose and preparation of legal documents.
• Advise on taxation issues to clients, preparation of income tax returns and other compliance related services to various clients including finance companies and consultants.
• Maintaining client relationships and advising clients on strategic issues related to business.

Senior Accountant at Dharmendra V. Joshi and Co – Chartered Accountants (2012-08 – 2019-01)

• Income tax audits, GST audits of various public listed companies and private limited companies.
• Independent drafting of audit reports and calculating important ratios for compliance reporting purpose.
• Certification work for finance/loan purpose and preparation of legal documents.
• Advise on taxation issues to clients, preparation of income tax returns and other compliance related services to various clients including finance companies and consultants.
• Maintaining client relationships and advising clients on strategic issues related to business.

MBA (FinTech) in Master of Business Administration – University of East London (UEL) (2022-05)

ACA in Associate Chartered Accountant – Institute of Chartered Accountants of India (ICAI) (2018-11)

B.Com in Accounting and Financial Management – Saurashtra University (2012-11 – 2014-03)