Amazon, Boston, MA, USA (Mar 2023 – Apr 2023)
MBA Consultant
- Studied the voice assistant market and user-generated content platforms to come up with a product strategy for Alexa Answers
Archipelago Technology, Cambridge, UK (Oct 2022 – Dec 2022)
British High-Precision Coating Technology Start-Up
MBA Consultant
- Identified B2B customers’ need for the company’s technology through primary and secondary research, leading to the formulation of the company’s market penetration strategy
KASIKORNBANK (KBank), Bangkok, Thailand (May 2018 – Jul 2022)
Thailand’s no. 1 bank by mobile banking user base (20M users)
Senior Digital Lending Product Manager – Manager
- Established infrastructure for a more data-driven business model by overseeing the implementation of KBank Vietnam’s data warehouse system, launching the system in 6 months
- Laid down foundation for a first-in-the-market lending and BaaS business model with a 5-year target of $US1bn by leading process design and securing solution approval from executives
- Unblocked bottleneck due to technical staff shortage, averting a delay of 5 months, by taking up additional tasks of analysing system impacts and designing system architecture covering over 10 applications
Digital Lending Product Manager – Manager
- Enabled the introduction of KBank’s 1st retail lending product in Vietnam by researching market practice and regulations, resulting in the acquisition of over 3,000 customers within 1 year
- Facilitated development of a digital loan application channel, mentoring 11 recruits, 8 without lending experience, to launch the app within 6 months
- Ensured the right choice of IT vendor for KBank Vietnam’s digital transformation project, encompassing lending and payment, by training and leading a 5-person team to produce around 500 criteria and 200 test scenarios for vendor selection
Mobile Application Product Manager – Manager
- Enhanced security for borrowers across Thailand by leading a regulatory technology project alongside 10 departments and a regulator, resulting in creation of a national standard for digital loan application
- Proposed and implemented a new bank-wide standard for verifying retail customers’ personal information to reduce compliance risk
- Increased unsecured credit applications by 4 times, achieving US$1bn of approved credit limit in 6 months by implementing loan and credit card application features on mobile and optimising customer journey – won KBank’s 2021 project of the year award
Mobile Application Product Manager – Assistant Manager
- Created KBank’s omnichannel lending strategy framework (across 6 channels) by identifying conflicts between parallel projects, avoiding over US$1mn in unnecessary investment
- Eliminated customers’ inbound calls on selected mobile application problems by initiating and making relevant changes to application features
- Scrum master of a 16-member strong SME lending squad for a year, playing a critical role in pushing forward my organisation’s agile transformation.
- Managed front-end development of an international payment function, achieving $0.8M in revenue and cost saving in the first 6 months of the feature’s release
Mobile Application Product Manager
- Guaranteed highest software quality by identifying nearly 1,000 defects during the 2-month testing phase of a major mobile application revamp project
- Simplified a new insurance platform’s user journey through working with designers, insurance product managers, and negotiating with partners, leading to the over US$1mn in insurance premium income within 1 month after launch
- Helped the Bank win awards from The Asian Banker, an international financial services publication, for its banking application through co-writing award entries
