Archie Morton

Commercially driven Regional Account Manager with a proven track record in B2B sales, account growth, and new business acquisition across FMCG & AFH channels. Currently managing a £750K+ revenue portfolio at Costa Coffee, driving growth through strategic account development, machine installations, and brand activation across sectors including hospitality, workplace, education & institutions. Experienced in full sales cycle management, from prospecting through to closing multi-site opportunities, with a strong focus on increasing customer spend, retention, and long-term value.

Regional Account Manager - Costa Coffee – We're Serving Channel

(2025-03)

• Manage and grow a portfolio of accounts worth ~£750K+ annual revenue
• Drive KG volume growth through range expansion, machine upgrades, and branded activation
• Lead full sales cycle from prospecting to closing new business opportunities
• Build and manage pipeline across sectors including hotels, workplaces, education, and leisure
• Deliver on-site training and operational support to partners
• Manage machine installs, POS activation, and product rollouts
• Provide commercial recommendations to increase customer spend and performance

Key Account Manager - Matthew Algie

(2024-02 - 2025-03)

• Managed 350+ accounts across the Southwest
• Drove revenue growth through upselling, renewals, and equipment upgrades
• Delivered new business alongside account development
• Built and maintained a consistent sales pipeline
• Retained and upgraded clients approaching contract renewal

Sales Development Representative - PepsiCo

(2022-02 - 2024-01)

• Delivered 146% CVO growth and exceeded annual targets
• Increased share of space by 31% across territory
• Generated new business through cold outreach and relationship building
• Provided category insight to improve customer performance

Retail Sales Representative - PepsiCo

(2021-11 - 2022-02)

• Increased active calls by 40%
• Grew average route revenue by 76%

NEET Lead & Tutor - Prospect Training Services

(2020-01 - 2021-12)

Programme Leader - Young Gloucestershire

(2018-01 - 2020-12)

Business Assistant - Morton Garden Furniture

(2017-01 - 2021-12)

Multi Skilled Administrator - Holloway Friendly

(2017-01 - 2018-12)

Education Assistant - Southwick Park School

(2016-01 - 2017-12)

Insurance Consultant - Ensleigh Insurance

(2015-01 - 2016-12)

GCSEs - The Crypt School, Gloucester (2010-08)