Arianna Recupero

Strategic and performance driven media specialist with 10+ years experience across tech and media working with global companies in media planning and client service roles. Experienced in driving results and growth across a wide range of KPIs. Proven success fostering relationships with key stakeholders, building trust and delivering strong results. Successful in working with cross-functional teams, driving efficiencies and productivity to achieve organisational goals.

Client Solutions Lead - France, Italy, Spain at Samsung Ads (2025-11 – Present)

• Leading the client solutions team across South European market managing a team of 5 direct reports
• Driving excellence in campaign management, increase in retention of client booking and upsells
• Established strong relationships and developed joint strategies with Head of Sales to drive company revenue goals and meet clients marketing objectives

Client Solutions Manager - Italy at Samsung Ads (2022-01 – 2025-10)

• In charge of key italian and international clients from Content Partners to Luxury advertisers
• Managing campaigns from Media plan recommendations, creative reviews, strategy development, optimisations and reporting as well as ensuring onboarding of new clients
• Working closely with the Product team for testing and GTM of new products
• Lead the expansion of our ad proposition in the MENA market

Global Client Director at Wavemaker CS (2021-01 – 2022-01)

• Led the EMEA media planning for Tiffany & Co's
• Developed multi-market strategies across offline and online
• Managed multi-market partnerships with key Media partners across EMEA which drove results over KPIs
• Implemented process improvements in the media reporting which reduced of time spent on task by -20%
• Directly managed a team of 3

Global Client Manager at Wavemaker CS (2018-01 – 2021-01)

• Managed the Strategy, Planning and Buying for all Formula 1 International paid media campaigns
• Project managed the transition of all digital activity from 14 markets to one central hub driving efficiencies, cost reduction and improved performances
• Supported new business pitches with research and insights

Communications Planner at OMD UK (2016-03 – 2018-01)

• Managed the day to day media planning for Bacardi's UK marketing budget
• Worked with offline and online team to ensure KPIs were met
• Researched key intel and developed Insights to uncover media consumer behaviours

Marketing Executive at +rehabstudio (2015-09 – 2016-03)

• Ran the social media, event and email marketing
• Supported new business team through lead generation and pre-sales deck creation

MSc in International Marketing – King's College London

BSc in Economics and Business Administration – Roma Tre University