Ariel Levinson

A strategic, Global B2B Marketing leader who has led launches, branding and demand gen initiatives for 150+ products, covering 10+ brands, in 35+ countries, reaching the most diverse audiences and industries. With vast experience leading cross-functional teams in highly matrixed organizations and collaborating with extensive Sales teams, my success comes from my exceptional B2B marketing communications skills with 20+ years of experience, where I understand the products/brands, the customer's needs and the different markets, to develop multi-channel strategies and execute powerful brand, content marketing, digital, events and demand gen marketing initiatives that drive business growth beyond KPIs objectives and produce high ROI. As a natural leader, I am adept at setting vision, building meaningful and strong relationships with internal and external stakeholders, motivating, mentoring, teaching, and inspiring those who work with me.

A strong team player who adds humor to the workplace.

Consultant | Fractional Marketing Leader at AL B2B Marketing (2024-11 – Present)

• Strategic Brand Development & Management across multiple markets and cultures
• High-ROI Event Strategy & Execution
• Product Launch Strategy & Implementation

Sr. Field Marketing Lead at Equinix (2023-02 – 2023-10)

The world's digital infrastructure company that interconnects industry-leading organizations across a digital-first world.

• Responsible for designing and executing a successful marketing plan and budget for Canada and the US Central MASE territory in the Americas, aligning with local market objectives, global company positioning, and regional vertical strategies.
• Develop and execute the local marketing plan with an ABM approach, including all elements of the marketing mix and budget, including digital campaigns, sales enablement programs, content syndication, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence.

Sr. Regional Field Marketing Communications Lead at Johnson Controls (2015-08 – 2022-09)

Global diversified technology and multi-industrial leader serving customers in more than 150 countries, with 105,000 employees and $23B in sales. JCI Security Products division is a B2B leader in security integration technology platforms with a product portfolio that includes enterprise software, access control, CCTV video, home security products and cybersecurity.

• Led a team as well as worked with cross-functional teams and vendors located in different continents, developed integrated marketing and brand strategies, and executed marcom campaigns for the 10+ brands company's portfolio, including: Product launches, digital, social, and traditional media initiatives, web content, sponsorships, tradeshows and events, PR, communications, and budget management.
• Provided marketing tools and support to 50+ Sales teams and Product Managers as well as 100+ partner channels in 35 countries in Latin America and Brazil in three languages: English, Spanish and Portuguese.
• Contribute to ongoing annual double-digit region growth by delivering converting leads and the successful development and execution of marketing initiatives, generating significant ROI.

Marketing Program Manager at Tyco/Johnson Controls (2009-11 – 2015-08)

• Responsible for customizing marketing and brand initiatives for the Latin America & Brazil region, ensuring all customer-facing materials meet and comply with rigorous corporate brand standards.
• Coordinated internal and external design teams as well as creative and PR agencies based in various countries to develop effective and unique communication materials
• Partnered closely with other program managers, digital marketing, product, and channel teams to support marketing and sales communications. Manage and track global and regional budgets.
• Consistently contributed to the introduction of new brands in the regions; positioning and increasing awareness in multiple markets, making 10-15% annual sales growth.

Account Director at Carat Canada (2004-02 – 2009-01)

Global Media Agency, part of Dentsu Aegis Network, 40,000 employees in 72 countries

• Development of strategic media planning supporting Scotiabank's marketing team with brand/image and business lines campaigns, product launches, customer acquisition and retention initiatives, loyalty programs, promotions and sponsorships.
• Segmented campaigns toward specific audiences in complex markets
• Tracked competitive landscapes and consumer trends by market.
• Managed relationships with Scotiabank's creative agencies involved in each initiative.
• Executed multimedia campaigns, negotiating and purchasing media with 250+ suppliers.
• Managed, trained, and mentored up to three direct reports.

Professional Certificate in Generative AI – Microsoft and LinkedIn (2023-12)

Certificate in Digital Marketing Management – University of Toronto (2018-01 – 2019-04)

Master Certificate in Marketing Communications Leadership – York University - Schulich School of Business (2013-07 – 2013-12)

Postgraduate Studies in Executive Management Program – I.A.E., Austral University (accredited by Harvard School of Business, USA) (2000-07 – 2000-12)

Bachelor of Arts in Communication – University of Buenos Aires (1988-01 – 1993-12)