Arvind. S

Recent Visual Communication graduate with a strong foundation in design, branding, and digital media, seeking to pursue a Master's in Marketing and Brand Management. This will allow me to merge my creative talents with strategic marketing, paving the way for a future in advertising entrepreneurship.

Digital Marketing Consultant at Phoenix Business Initiatives Pvt. Ltd. (2023-01 – Present)

• Designed promotional graphics, ad creatives, and short-form videos to boost brand visibility
• Created monthly marketing reports and offered insights to improve lead generation and customer engagement
• Improved social media engagement by over 40% across client accounts within 3 months

Head – Social Media, Design & Media Production at Avichi College of Arts and Science (2021-01 – 2024-01)

• Planned and executed a comprehensive digital strategy to promote the Masterclass event series across Instagram and Facebook
• Designed visually appealing posters, reels, and motion content using Adobe Photoshop and Premiere Pro, maintaining brand consistency
• Captured high-quality photos and videos during live sessions, workshops, and speaker interactions
• Managed real-time event coverage including behind-the-scenes content, interviews, and session recaps
• Edited and color-graded visual content for publication across digital platforms and post-event highlights
• Boosted audience engagement by over 50% through curated content, targeted hashtags, and strategic scheduling
• Collaborated with faculty and student teams to ensure alignment in messaging, branding, and media tone
• Contributed to shaping the department's digital presence and establishing a template for future event promotion

Graphic Designer at Anna Administrative Staff College (2022-01 – 2023-01)

• Created professional visual assets for government training programs, including brochures, presentation templates, and event materials
• Worked collaboratively with senior staff to revise and adapt designs based on feedback
• Gained hands-on experience in applying design principles in a formal, administrative setting

B.Sc. in Visual Communication – Avichi College of Arts and Science (2021-01 – 2023-01)