Roz

A creative with extensive experience turning ideas into engaging brands and fostering community connection. Specialising in community building and brand growth, I have a proven track record of boosting social media presence, creating eye-catching promotional materials, and managing consistent website updates. Proficient in tools like Canva and Photoshop, I am passionate about using digital content to empower students and drive academy engagement.

Freelance Digital Communications & Design Specialist at Freelance (2010-08 – Present)

As a dedicated freelance digital partner, I have collaborated with a diverse portfolio of clients - spanning ambitious startups and charities to entrepreneurs and international businesses. By designing end-to-end web experiences, crafting targeted social campaigns, and maintaining cohesive brand identities, I help organisations across multiple sectors sharpen their digital footprint and drive measurable audience engagement.

Digital Communications & Design Specialist at SoundSkool Music College (2015-01 – Present)

• Lead the creation of core digital content, designing the official prospectus and promotional materials to showcase the college's offerings. Consistently update the website to ensure accurate information and a pixel-perfect digital presence.

Digital Communications & Design Specialist at Studio 68 London Dance School (2019-01 – Present)

• Created targeted promotional materials and managed the social media strategy for the various events, classes and activities at the studio, increasing online visibility and engagement.

Content & Community Engagement Specialist at Across Clients

• Craft scroll-stopping content and ads for social platforms to nurture audiences, expand follower bases, and foster community connection. Capture events through photography and produce motion graphics to highlight institutional achievements.

Newsletter Management Specialist at Across Clients

• Design and manage regular email campaigns and termly newsletters to keep staff, parents, and community stakeholders informed and engaged.

Web & Campaign Strategy Specialist at Across Clients

• Design, build, and maintain websites end-to-end across multiple CMS platforms. Devise data-driven marketing campaigns and monitoring performance via Google Analytics to prove successful outcomes.

Advanced Content & Multimedia Specialist at Across Clients

• Produce and edit long-form digital content, including podcasts, interactive webinars, and thought-leadership articles.
• Implement SEO best practices across all web content to significantly improve organic search rankings and digital footprint.
• Direct end-to-end video production for social platforms, focusing on trending formats (Reels, TikToks, Shorts) to maximise viral potential.
• Enforce strict brand guidelines across all digital touchpoints, ensuring a cohesive and premium brand voice.