Arzana Berat

Results-driven retail professional with over 8 years of experience progressing into store and concession management roles. Proven track record of leading high-performing teams, driving sales growth, and delivering exceptional customer experience in fast-paced retail environments. Skilled in performance management, visual merchandising, and operational efficiency, with a hands-on leadership style and strong ability to resolve complex challenges.

Recognised for improving team productivity, maintaining high standards, and consistently achieving business targets.

Store Manager / Concession Manager - Sunglasses Hut / John Lewis

(2025-01 - 2026-02)

• Led daily store and concession operations, driving sales performance and consistently meeting KPIs.
• Conducted structured performance reviews, identifying development opportunities and improving team productivity.
• Resolved complex customer issues and returns, maintaining high satisfaction levels and brand reputation.
• Planned and executed visual merchandising strategies for promotions and peak trading periods.
• Monitored shop floor activity, implementing improvements to increase operational efficiency.
• Managed opening and closing procedures in line with company policies and security standards.

Assistant Manager - Sunglasses Hut

(2024-08 - 2025-01)

• Supported store leadership in achieving sales targets and delivering excellent customer service.
• Coached and developed team members through training and ongoing performance feedback.
• Assisted in visual merchandising and floor planning to maximise promotional sales.
• Handled escalated customer concerns, balancing customer satisfaction with business objectives.
• Maintained smooth daily operations, including cash handling and opening/closing routines.

Supervisor / Assistant Manager - Claire's

(2021-10 - 2023-11)

• Supervised daily operations, ensuring high standards of customer service and team performance.
• Trained and mentored staff to improve product knowledge and sales techniques.
• Managed customer queries and complaints, achieving consistent positive outcomes.
• Supported promotional campaigns and visual merchandising to enhance in-store experience.
• Oversaw operational procedures, including cash management and compliance checks.

Retail Supervisor - Primark (Flagship Store, Oxford Street) - Oxford Street

(2016-10 - 2021-10)

• Ensured compliance with health and safety standards through regular risk assessments and checks.
• Supported multiple store locations during COVID-19 staffing shortages, demonstrating adaptability and leadership.
• Analysed customer feedback and KPI data to improve retention and overall experience.
• Led stock control processes, including inventory audits and biannual stocktakes with high accuracy.
• Managed deliveries and delegated tasks to ensure efficient replenishment and stock availability.
• Maintained high visual merchandising standards to support sales performance.