Ashutosh Patel

As a Global Business, Analytics, and AI/ML Leader with 19+ years of experience, I have driven product, growth, and monetization strategies across diverse markets spanning 6 continents. In the last 4 years, I helped launch a new OTT platform across 22 MENA countries, delivered a 6x subscription uplift in 2.5 years, improved asset performance by 5x, and protected 20% of net revenue. My edge is in blending AI strategy, marketing leadership, automation, and C-suite storytelling to deliver commercial outcomes.

Head – Data & Analytics at TOD (beIN MEDIA GROUP) (2021-10 – 2025-08)

• Spearheaded a 6x subscription uplift in 2.5 years by delivering pricing, revenue and content analytics for a multilingual sports and entertainment platform across 22 MENA countries.
• Accelerated entertainment asset performance by 5x by applying revenue, subscription, content engagement, and product performance analytics to optimize strategies.
• Secured 20% net revenue by leading a team to deliver analytics for the FIFA World Cup 2022 and other premium events and assets, covering viewership, QoS, subscriptions, and revenue analytics.
• Enhanced campaign efficacy by 2%+ and organic acquisitions by 10%+ by auto segmentation.
• Slashed fraudulent voucher/piracy cases by 80% and reduced insight-to-action time by 70% by automating ROI models, marketing attribution and effectively applying funnel analytics.

GM & Global Director – Presales at FLYTXT.AI (2015-07 – 2021-09)

• Delivered over 60% of the organization's topline by winning a major CVM and AI/ML mandate from a French conglomerate for 17 MENA countries and regaining a top Indonesian operator.
• Enhanced deal shortlisting by 50% and deal wins by 25% by setting up bid management processes and launching an 'Opportunity Index Qualifier' that helped improve sales pitches.
• Scaled a high-performing team within the presales function by overseeing 100% team growth, a 66% reduction in attrition in the first year, and then zero attrition in the second year.
• Expanded the territorial footprint by 40% while driving large-scale SaaS and CAPEX opportunities across 59 countries in 5 continents. Generated 20% additional qualified global leads at the Mobile World Congress in Barcelona and conducting 25 high-level meetings in 4 days.
• Orchestrated successful program delivery across Europe and the USA by leading from the front and overcoming cultural, proximity, and logistics challenges, earning leadership appreciation.

AGM – Product Management & Marketing at FLYTXT.AI (2015-07 – 2021-09)

• Led the transformation of the Big Data CVM Platform into an Intelligent Marketing Automation product right from the roadmaps to mockups to release and GTM. The new features grew from becoming 0% to 30% part of the large scale SaaS and Capex deals.
• Increased lead qualification and overall traction by 25% by enhancing the pitches with collaterals and inside sales. Contributed to the 40% of the IPRDs.

Various Roles at Multiple Organizations (2004-01 – 2015-06)

From 2004 to 2015, I progressed at Dharmsinh Desai University, DecisionCraft Analytics, Guavus, Tata Consultancy Services and at (n)Code Solutions building expertise in Media, Technology, Marketing, Analytics and AI/ML while learning to manage complexity, scale and velocity to drive customer success.

MBA in Marketing – B. K. School of Business Management, Gujarat University (2005-01 – 2007-12)

B.E. in Information Technology – Sankalchand Patel College of Engineering, HNGU (2000-01 – 2004-12)