
Quentin Hunter
Growth and Marketing Leader
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About
Growth and marketing leader with more than 30 years’ experience across marketing, finance and business improvement. A Chartered Management Accountant who combines strategic judgement with hands-on delivery, helping businesses increase sales, improve profitability and apply AI and automation effectively. Led marketing across UK and US markets over 13 years at Cadogan Tate, where turnover doubled through organic growth and acquisitions.
Helps businesses turn marketing investment into profitable growth, combining customer acquisition strategy, financial analysis and practical AI implementation.
Experience includes acquisitions, business integration and board reporting.
Experience
Marketing and Growth Consultant (2020 – Present)
Advises businesses on marketing strategy, customer acquisition, AI and automation, combining marketing, sales and financial analysis to improve growth, efficiency and profitability.
- Reduced customer acquisition costs by 25% for a financial newsletter and 30% for a food delivery business.
- Built an AI marketing system for a holiday-letting business, saving the equivalent of half an administrative role.
- Developed marketing strategies to support growth for a media-buying agency and an online training company.
- Designed AI agents to research, write and review LinkedIn content for a consultant.
- Built KidzRGoGo, a Surrey children’s activities directory, using AI-assisted development.
Head of Marketing at Cadogan Tate (2007 – 2020)
Led marketing strategy across UK and US markets for an international premium logistics and fine art storage group. Regularly presented strategy and performance to the board and directed external agency delivery. Customers included high-net-worth individuals, galleries, museums and auction houses.
- Identified that customer acquisition reported as profitable was loss-making; replaced the agency and rebuilt the approach to restore profitability.
- Introduced customer lifetime value into board investment decisions, broadening the assessment of acquisition spending beyond the first sale.
- Corrected misleading sales performance rankings by analysing lead sources and account types on a comparable basis, revealing which salespeople were performing best.
- Cut quote turnaround from three days to minutes by digitising on-site surveying and replacing scanned handwritten notes.
- Introduced remote video surveys to offer more flexible customer appointments and speed up quoting.
- Automated customer feedback and Net Promoter Score reporting to flag service problems, prompt customer reviews and identify crew training needs.
- Contributed to four acquisitions and a start-up, alongside wider strategic discussions and business planning.
Senior Finance Analyst at GlaxoSmithKline plc (2001 – 2005)
Global FTSE 100 pharmaceutical group, during the GlaxoWellcome and SmithKline Beecham integration.
- Financial oversight of operations of up to £50m, with investment appraisal and project control for initiatives of up to £30m.
- Contributed to systems and process integration after the merger, within a group-wide programme targeting £1.2bn in annual savings.
Finance Manager at Tequila (TBWA / Omnicom Group) (1997 – 2001)
Promoted three times in four years at a leading UK direct marketing and sales promotion agency. Financial oversight of major accounts including BT, IBM, Visa and Marks & Spencer.
- Led financial integration following a three-way merger, coordinating procedures and controls.
- Established client profitability reporting using timesheet data; findings supported fee renegotiations and pricing for new business pitches.
Club Accountant at Capital Corporation Plc (1995 – 1997)
Premium gaming and leisure group including Crockfords. Financial oversight of operations of up to £50m.
- Led systems integration following two acquisitions, Cromwell Mint and the Colony Club.
- Provided analysis supporting the successful defence of a hostile takeover bid.
- Identified that complimentary benefits were unrelated to member spend. Introduced spend-banded controls to align benefits with member value.
Trustee; Treasurer from 2026 at The Stationers' Foundation (2025 – Present)
Financial governance of a multi-million-pound education and welfare charity; member of the Investment Committee.
Director and Joint Owner at Darenth Underwriting Limited (2013 – Present)
Lloyd's underwriting investment vehicle.
Director and Joint Owner at Watling Street Estates Limited (2013 – Present)
Property and infrastructure interests including the Ebbsfleet Garden City project; led complex financing negotiations.
Director and Joint Owner at Watling Street Developments Ltd (2013 – 2021)
Property and infrastructure interests including the Ebbsfleet Garden City project; led complex financing negotiations.
Panellist at CIMA & AICPA (2026 – 2026)
"Creating with AI in Finance: Enhancing Human Judgment"
Design Partner at DigitalMarketer (2026 – 2026)
AI Agent Marketing System
Guest Lecturer at Loras College, US (2024 – 2024)
AI for Business and Marketing
Content Advisory Board Member at Traffic & Conversion Summit, US (2023 – 2025)
Education
Chartered Management Accountant (ACMA CGMA) – CIMA
Member and NED Accelerator Programme Graduate – NEDonBoard, Institute of Board Members
BSc (Hons) in Technology Management – Oxford Brookes University