Ata Qasem

With over 20 years of international sales and management experience in medical technology, healthcare products, and the Health & Beauty sector, I offer a solid academic foundation in medicine and dentistry. I have deep market knowledge and a broad network across the MENA region, with direct access to key stakeholders. My expertise includes strategic business development, expanding sales organisations, and managing joint ventures and distribution channels.

I'm well-versed in MENA's healthcare regulations and have led clinics, medical centres, and day-care facilities. I excel in driving sales growth, identifying new channels, and fostering strong customer relationships.

Head of Business Development - IVN Nettetal GmbH - Nettetal, Germany

(2025-08 - 2026-08)

• Develop growth strategies.
• Identify and pursue new business opportunities
• Sales & pipeline management
• Stakeholder management
• Team leadership (at senior level)

Medical Marketing & Distribution - Independent consultant

(2023-07 - 2025-07)

• Conduct target market research to identify emerging trends and opportunities in medical products and services.
• Develop and execute strategic marketing campaigns to promote medical devices, pharmaceuticals, or healthcare services to hospitals, clinics, and physicians.
• Manage distribution channels, ensuring timely and efficient delivery of medical products to healthcare providers.
• Collaborate with sales teams to develop product positioning and messaging tailored to the needs of healthcare professionals and patients.
• Build and maintain relationships with key opinion leaders (KOLs) and healthcare providers to increase product visibility and trust within the medical community.
• Spearhead product launches for new medical devices, ensuring regulatory compliance and successful market entry.

Managing Director and Owner - GERMED Medical Marketing L.L.C. - Dubai, VAE

(2006-02 - 2023-06)

Consulting, Marketing, and Distribution for medical products and medical equipment, 7 employees

• Established own brands PROTECTA and STIRINO for medical disinfectants and hygiene products, gaining recognition in the healthcare industry.
• Provided digital marketing consulting services for clinics and businesses to enhance their online presence and patient engagement.
• Built and launched an E-commerce platform, establishing a proprietary online store for medical and hygiene products.
• Managed the company's finances, overseeing business operations and financial control with a revenue volume of approximately $5 million.
• Led a team of up to 7 employees, ensuring efficient operation and goal achievement.
• Directed and managed 30 agents, facilitating smooth distribution and sales processes.
• Established comprehensive distribution networks in the medical disposables sector, partnering with renowned companies like Beiersdorf, Prisman, Ophardt, Bode, IVN Medical, LateX-UDA, and APMD.
• Spearheaded the establishment and expansion of E-commerce distribution structures for medical products.

Interim Managing Director - Crown Day Care Hospital - Sharjah, VAE

(2006-09 - 2007-06)

One Days Surgery Hospital with 15 doctors

• Led the restructuring and transformation of a Poly Clinic into a fully operational Medical Day Care Hospital.
• Established in-house laboratory capacities, enhancing diagnostic and treatment capabilities.
• Developed in-house diagnostic centers to provide comprehensive patient services under one roof.
• Negotiated contracts with physicians to ensure high-quality care and optimize hospital operations.
• Managed supplier relationships to ensure timely procurement and cost-effective solutions for medical supplies and equipment.
• Oversaw financial management, insurance matters, and IT infrastructure, ensuring seamless operations and fiscal responsibility.

Partner, Business Development Manager - Canadian German Medical Supplies - Sharjah, VAE

(2005-03 - 2006-02)

Trading company in the field of medical products, partner company with a dentist from Canada

• Managed the procurement and distribution of disinfectants from APMD, ensuring high standards of hygiene and infection control.
• Oversaw the acquisition and installation of dental units from Gnatus, enhancing dental service capabilities.
• Coordinated the sourcing and supply of various medical and dental equipment, meeting the needs of healthcare providers and clinics.

Independent Entrepreneur and Consultant - Independent Entrepreneur and Consultant - Dubai, UAE

(2004-04 - 2005-02)

• Managed the distribution of medical disinfectants, ensuring compliance with healthcare regulations and timely delivery to healthcare facilities.
• Handled the distribution of medical and dental equipment, including coordination with suppliers and end-users to meet clinical needs.
• Supervised the licensing process for clinics, ensuring all medical equipment and facilities met regulatory standards.
• Maintained and updated necessary licenses for clinics, ensuring ongoing compliance with local and national health regulations.

Product Manager Dental Department - Al Mazroui Medical Supply - Dubai, UAE

(2003-03 - 2004-03)

Trading company for medical supplies, including being an agency for Hu-Friedy

• Created bids for government tenders, ensuring compliance with regulations and maximizing the potential for contract awards.
• Developed tailored proposals for private sector projects, addressing client-specific needs and objectives.
• Actively participated in regional and international trade fairs, promoting products and expanding market presence.
• Developed pricing strategies in collaboration with manufacturers to ensure competitive positioning while maintaining profitability.

Customer Service/Export Middle East - Hu-Friedy - Leimen, Germany

(2001-04 - 2003-02)

Premier U.S. manufacturer of dental instruments

• Provided comprehensive customer care services in the Middle East, ensuring high levels of client satisfaction and addressing specific regional needs.
• Managed the handling of quotations, delivering accurate and competitive pricing for clients in the healthcare sector.
• Processed export documents, ensuring smooth and compliant international shipments of medical and dental equipment.
• Handled banking documents, including Letter of Credit (LC) processing, to facilitate secure and efficient international transactions.
• Actively participated in regional and international trade fairs, promoting products, networking with potential partners, and expanding the company's market reach.

Technical Customer Support (LO-MM) - SAP AG - Walldorf, Germany

(1999-02 - 2004-04)

• Provided technical assistance to customers via phone, email, and chat, troubleshooting software and hardware issues.
• Diagnosed and resolved product issues by guiding customers through step-by-step solutions and escalating complex cases to specialized teams.
• Utilized remote access tools to analyze and fix technical problems efficiently, minimizing customer downtime.
• Collaborated with engineering teams to identify and report recurring technical issues, contributing to product improvements and better customer experience.
• Assisted customers with software installation, configuration, and updates, ensuring seamless operation of their systems.

Night duty on all wards - Heidelberg Surgical Hospital

(1990-02 - 1999-02)

Night duty on all wards - Kopf Klinik Heidelberg

(1990-02 - 1999-02)

Night duty on the intensive care unit - Orthopedics Heidelberg

(1990-02 - 1999-02)

intensive care unit - St. Vincentius Hospital Heidelberg

(1990-02 - 1999-02)

Certified Business Manager - Business Management - German Academy for Management (2024)

MicroMaster - Dental Clinic Management - Mastery Academy (2018)

Medical Device Consultant - Medical Device Consulting (2002)

Faculty of Dentistry - Dentistry - University of Heidelberg (1990 - 2003)

Faculty of Medicine - Medicine - University of Heidelberg (1990 - 1999)

Study preparatory course - University of Heidelberg (1988 - 1989)

German course - Studienverband Heidelberg (1987 - 1988)

Primary and secondary schools (1974 - 1986)