Austin Chen

Bilingual digital media and communications professional with experience across social media content, editorial production, customer engagement, business development, and education in the UK and China. Skilled in short-form video production, CRM/contact record management, audience communication, client coordination, and cross-platform content delivery. Currently completing an MA in Digital Media at UCL, with practical experience using Adobe Creative Suite, Microsoft Office, and major social media platforms.

Student Brand Manager at Student Cribs (2024-10 – 2025-07)

• Managed prospective tenant enquiries by recording contact details, viewing preferences, property interests, and follow-up notes in internal tracking/CRM-style systems.
• Delivered property tours by matching room features, contract details, location benefits, and student-living requirements to individual tenant needs.
• Prepared viewing summaries and follow-up communication to help prospective tenants compare options, understand next steps, and progress toward bookings.
• Promoted available properties through personal networks and social media channels, creating informal lead-generation activity across the student community.
• Supported the customer journey from first enquiry to post-viewing follow-up, helping prospective tenants understand booking steps and after-sales support.

International Business Development Manager at Perfectpays Ltd. (2024-03 – 2024-08)

• Identified and compared suppliers across East and South Asia by reviewing product suitability, pricing, minimum order requirements, delivery timelines, and communication reliability.
• Used CRM/contact database tools and onboarding trackers to register Chinese customers, update client records, monitor communication history, and support follow-up activity.
• Managed bilingual supplier and customer communications, including product enquiries, quotations, contract-related information, and third-party vendor coordination.
• Maintained supplier comparison notes, purchasing records, and client requirements using spreadsheets and internal records to support clearer procurement decisions.
• Combined business development, procurement, and customer relationship tasks to support product portfolio expansion and more organised supplier/client management.

Teaching Assistant at Guangxin Middle School (2023-07 – 2023-09)

• Supported English, Chinese, and geography lessons by preparing classroom materials, assisting group activities, and adapting explanations to different student proficiency levels.
• Maintained communication between students, teachers, and parents by relaying progress updates, classroom issues, and learning needs in a clear and sensitive manner.
• Assisted with lesson planning and classroom organisation, helping teachers manage student participation, bilingual learning tasks, and collaborative exercises.

Editorial Intern at China Cultural Media Group Co. Ltd. (2021-10 – 2021-12)

• Coordinated with editorial and production departments to prepare newspaper and digital content in line with institutional publishing standards and approval processes.
• Drafted and edited articles for print and digital publication, covering cultural topics, national policy themes, and local community issues.
• Checked article structure, tone, and factual consistency before internal review, developing stronger attention to accuracy and publication standards.
• Developed experience working in a high-pressure, regulated media environment, where accuracy, tone, and internal review procedures were central to publication.

Reporting & Editorial Intern at Shenzhen Media Group (2021-08 – 2021-10)

• Conducted in-person street interviews, gathered public opinion on current social issues, and converted field material into civic news content for broadcast and online use.
• Wrote and edited short articles based on live reporting, ensuring interview material was structured into clear, timely, and audience-relevant news stories.
• Prepared concise interview notes and story angles for editorial review, helping transform raw public responses into usable media material.
• Supported multi-platform distribution by preparing social media updates and assisting with live audience interaction during streaming activity.

Editorial & Digital Marketing Intern at caijing.com.cn (2021-04 – 2021-07)

• Led a three-person team producing short-form video content for TikTok and similar short-form platforms, coordinating topic selection, shooting/editing workflow, publishing schedules, and performance review.
• Helped grow a new short-form account to 10,000 followers within one month by adapting editorial topics into platform-native video formats and responding to audience engagement data.
• Supported client-facing multimedia and advertorial projects, including Huawei-related promotional content, by aligning client briefs with editorial tone and digital audience expectations.
• Edited and prepared visual/video assets using Adobe tools, supporting the production of social media, promotional, and advertorial content across digital formats.
• Used user feedback and basic performance indicators to refine content planning, media format choices, and promotional messaging.

English Tutor at Self-employed (2018-08 – 2020-04)

• Delivered personalised English lessons for children at different proficiency levels, preparing tailored learning materials, vocabulary exercises, and speaking practice activities.
• Recorded student progress, identified recurring learning difficulties, and adjusted teaching strategies based on feedback from students and parents.
• Promoted tutoring services through social media and referrals, building a steady client base while balancing teaching work with academic responsibilities.

Master of Arts in Digital Media – University College London (2025-09 – 2026-09)

Bachelor of Arts in International Media and Communications Studies – University of Nottingham (2020-09 – 2023-07)

International Foundation Student in Business – Tongji University (2019-09 – 2020-07)