Ayushi Barua

Digital Marketing Specialist with 5+ years of experience managing and optimising Google Ads and Meta Ads campaigns across multiple industries. Proven expertise in PPC strategy development, keyword research, bid management, and performance analysis, resulting in consistent improvements in conversion rates and ROI. At Accenture and Cognizant, worked closely with clients to implement advanced ad strategies, resolve policy issues, and optimise budget allocation.

Strong background in cross-functional collaboration, mentoring team members, and aligning digital efforts with overall marketing goals. Additionally, led community-based creative workshops, enhancing engagement by 50% and fostering multicultural communication. Adept at combining analytical insights with creative approaches to drive traffic, increase brand awareness, and deliver measurable results.

Subject Matter Expert - Google Ads - Cognizant

(2025-01 - 2026-04)

• Analysing performance data to identify growth opportunities for clients in Google Ads & SA 360
• Generating budget pacing reports and helping with bid strategy decisions.
• Keeping an eye on the daily performance metrics such as CTR, CVR and budget pacing.
• Weekly/monthly check on the Quality Score, impression share reports & auction insights.
• Conducting in-depth keyword research, identifying relevant terms that significantly boosted campaign performance.
• Providing training and knowledge support to internal team members.
• Supporting the client with campaign structure, targeting, and optimisation techniques.
• Reviewing account performance and recommended improvement actions.
• Troubleshooting campaign issues and platform-related challenges.

Thriving Together Volunteer - Woodhouse Community Center - United Kingdom

(2023-10 - 2024-05)

• Led art and craft workshops for both children and adults, resulting in a 50% increase in participant engagement through proactive promotion and interactive session design.
• Encouraged creativity and personal expression by providing tailored guidance and motivation, leading to a measurable improvement in participants' output quality.
• Fostered cross-cultural exchange by learning from diverse participants and sharing personal experiences, significantly enhancing interpersonal skills and confidence in multicultural environments.

Google Ads Analyst - Accenture Solutions Pvt Ltd

(2021-08 - 2023-08)

• Identified effective targeting strategies based on the KPIs to improve client conversion performance.
• Generated weekly budget pacing reports to understand the account performance.
• Implemented multi-channel optimisation strategies to enhance overall campaign results.
• Conducted in-depth keyword research to strengthen targeting and campaign effectiveness.
• Managed daily workflow while training and mentoring team members.
• Improved reporting efficiency to reduce turnaround time.
• Ensured adherence to internal SLAs and established processes.

PPC Executive - Rank Now

(2018-09 - 2021-07)

• Managed PPC campaigns for Google Ads, Bing Ads and Meta Ads.
• Generated detailed project reports to evaluate campaign performance.
• Prepared budget estimates for optimised resource allocation.
• Conducted landing page testing and analysed user experience.
• Performed ongoing keyword research for targeted campaigns.
• Collaborated with teams for overall marketing alignment.
• Monitored and adjusted campaigns in real-time for optimal performance.
• Optimized keywords and conversion rates for better efficiency.
• Prepared regular campaign analysis reports with actionable insights.
• Focused on increasing brand awareness, website traffic, and conversions.

MSc - International Marketing Management - University of Leeds (2023-09 - 2024-09)