Natasha Fitzpatrick

Senior, hands-on Google Ads and Meta Ads specialist with over 16 years' experience in digital advertising, specialising in eCommerce and consumer brands. I work directly with founders and growing businesses across retail, lifestyle and gifting, taking ownership of paid media strategy, campaign management, testing, optimisation and performance reporting. My expertise covers Google Search, Shopping, Performance Max, Meta acquisition and retargeting, product feeds, creative testing, conversion tracking and budget allocation.

Having founded and operated my own eCommerce businesses for 11 years, I understand the commercial realities behind advertising, including customer acquisition costs, margins, stock, seasonality and profitable growth. I combine practical campaign management with clear communication and commercially focused recommendations to help brands increase sales and improve advertising returns.

Founder & Freelance Google & Meta Ads Specialist at Satsuma Digital (2018 – Present)

Provide strategic and hands-on Google Ads and Meta Ads management for eCommerce and consumer brands across retail, lifestyle, gifting and homewares. Work directly with founders and internal teams, taking ownership of campaign strategy, delivery, optimisation and performance reporting.

• Plan, build and optimise Google Search, Shopping, Performance Max and Meta Ads campaigns, including prospecting and retargeting.
• Manage five-figure monthly advertising budgets, allocating spend across campaigns, products and audiences according to commercial priorities and performance.
• Develop and implement audience, creative and campaign testing strategies to improve customer acquisition costs, conversion volume and return on ad spend.
• Manage product-feed-led advertising, identifying opportunities to improve Shopping and Performance Max performance.
• Analyse Google Analytics 4 (GA4), conversion tracking, attribution and advertising-platform data to identify performance issues and growth opportunities.
• Plan advertising around product launches, seasonal trading periods, promotions and stock availability.
• Work closely with founders and creative teams, providing clear performance reporting, practical recommendations and ongoing campaign optimisation.

Meta Ads acquisition and retargeting at Chase & Wonder

Luxury Gifting & Lifestyle. Manage Meta Ads acquisition and retargeting for a premium gifting brand, including creative testing, audience strategy, product launches and seasonal campaign planning.

Google Ads campaign optimisation and strategic account management at East End Prints

Art & Home Interiors. Increased Google Ads ROAS by 51%, purchases by 175% and conversion value by 223% through campaign optimisation and strategic account management.

Meta Ads account audit and restructure at Omlet

Consumer eCommerce. Increased Meta ROAS by 154%, conversion value by 187% and orders by 97%, while reducing cost per sale by 43% following an account audit and restructure.

Google Ads and Meta Ads management at Adventure Spec

International eCommerce. Manage Google Ads and Meta Ads across UK and US markets, aligning campaign investment with product launches, seasonal demand, stock availability and commercial performance targets.

Founder at FunTimeToyCompany.co.uk & HappyKiddies.co.uk (2008-01 – 2018-04)

Founded and scaled two ecommerce brands, managing paid acquisition, merchandising, website performance, stock, suppliers, margins and commercial growth.

Head of Venue Advertising at toptable.co.uk (2005-01 – 2008-01)

Led advertising partnerships, client relationships and digital advertising revenue growth.

Advertising Manager at Haymarket Publishing (2002-03 – 2005-06)

Developed advertising campaigns with brands and agencies across leading publishing titles.

BA (hons) in Business Management – University of Greenwich