Becca McNeilly

Highly skilled, motivated and hard working, I'm an SEO Account Director with a strong passion for content strategies. I have a strong understanding of various digital marketing methods and I'm a results-driven content professional with a passion for crafting engaging, strategic content that resonates with audiences and drives online growth. With a keen eye for detail, I'm adept at monitoring performance metrics, adapting strategies, and optimising campaigns to maximise engagement and deliver measurable results across a range of industries.

Whether working independently or within a team, I bring a creative yet methodical approach to every project, always striving for continuous improvement.

SEO Account Director - Visualsoft

(2020-07)

As an SEO Account Director, I work with a range of ecommerce clients across a mix of industries. I work with their in-house teams as well as the various departments and channels within Visualsoft to help grow the client's online presence. My role includes onboarding clients, finding out their business needs and goals and helping to create an SEO strategy based on their objectives, target market and industry.

With regular cross-channel strategy meetings and reporting, I'm able to help guide the client through realistic expectations and ensure that their needs are met.

• Client communications
• Performance tracking
• Content creation and ideation
• Website structural changes
• Keyword research
• Internal linking strategies
• Implementation of new ideas across the website

Digital Marketing Assistant - Vixen Surface Treatments - Thornaby

(2020-01 - 2020-03)

I worked temporarily as an in-house marketing assistant for a manufacturing company in Thornaby. I responded to the marketing manager as well as the managing director whilst driving sales through various marketing techniques.

• Run email marketing campaigns via Mailchimp
• Create organic posts on social media
• Write content for the company's three websites

Digital Marketing Executive - Property Webmasters

(2019-02 - 2019-12)

Working with clients from around the world, my main role was to implement well-thought-out and bespoke SEO strategies for each company. The clients consisted of estate agencies and my job was to help promote their business online in order to improve their web traffic, rankings and enquiries. A huge part of this was to research, write and publish optimised content in a quick and efficient manner, ensuring it was targeted to the correct audience as well as grammatically correct.

Senior Digital Marketing Executive - Colewood Internet

(2018-06 - 2019-01)

Having been at the company for less than a year, I was promoted to a senior position thanks to my hard work and commitment. As time went on, my role became more management focused and included tasks such as delegating work to others on the team, having regular contact with clients and attending meetings with the company's managing directors.

• Delegating work to team members
• Regular client contact
• Attending meetings with managing directors

Digital Marketing Executive - Colewood Internet

(2017-07 - 2018-06)

I worked as a digital marketing executive for a company that specialises in SEO, PPC and CRO. My job was to work with clients so that they can improve their conversions and gain more revenue from the traffic that comes through to their website. To do this, I'd start by analysing the customer's current website to identify potential areas for improvement. While doing this, I'd also carry out extensive research into their target audience by completing online analysis.

• Carrying out keyword research via Google Analytics, AdWords and SEMrush
• Creating targeted page titles, meta descriptions, H1s and page content
• Identifying potential areas for internal linking
• Finding link building opportunities to acquire backlinks from high domain authority sources
• Creating website content
• Writing blog posts
• Managing Facebook and Twitter accounts via Hootsuite
• Creating press releases and distributing via Vuelio

Copywriter - Web.com

(2016-01 - 2017-07)

Using information gathered from an interview, my job was to create professionally written, custom copy for websites. I developed original content for an array of companies by combining my creative writing skills and marketing techniques. As one of the only cross-skilled employees at the company, I started to assist with managerial tasks.

• Creating custom website copy
• Developing original content combining creative writing and marketing techniques
• Training new team members
• Completing company stats

BA (Hons) - Journalism - Teesside University (2012-09 - 2015-05)

Media - Prior Pursglove College (2010-09 - 2012-06)

Laurence Jackson School (2005-09 - 2010-06)