Tanaka Jana

Results-driven social media content creator and marketing professional with over 4 years of experience in crafting compelling content and achieving high audience engagement. Adept at developing and executing effective social media strategies, enhancing brand visibility, and analyzing data to drive impactful results. Seeking opportunities to leverage my expertise in content creation, social media advisory and marketing dynamics to contribute to forward-thinking organisations and brands.

Experience working as a Senior Marketing executive for Coventry University, where as well as handling my own responsibilities, I helped their social media department edit content.

SKILLS

• Audience engagement and management
• Knowledge of various social media platforms
• Knowledge of social media trends
• Social Media Strategy, development and execution
• Content Creation and Management
• Brand Development
• Marketing Campaigns
• Data Analysis and Metrics
• Team Collaboration and Leadership
• Creative Visual Design
• Video Editing (Final Cut Pro, CapCut)
• SEO and SEM
• Email Marketing
• Public Speaking and Presentation

Content Creator – Self-Employed

[2019 – Present]

• Built a following of 160,000 on TikTok with over 2 million likes.
• Created and launched 3 viral videos, including initiating one viral trend.
• Strategically planned, filmed, edited, and uploaded engaging content.
• Designed eye-catching posters and advertisements using Canva and photo editing software.

Content Specialist – WamAds, Coventry

[2020 – 2022]

• Formulated and executed social media strategies, resulting in increased brand awareness and engagement.
• Produced and curated content for various social media platforms, including Instagram, TikTok, and Pinterest.
• Monitored and analyzed social media metrics to track performance and adjusted strategies for optimal results.
• Successfully managed social media campaigns for clients, driving increased brand visibility and engagement.
• Utilized Google and Facebook Ads to expand reach and enhance audience engagement.
• Conceptualized and pitched creative content ideas to clients.

Senior Marketing Executive – Coventry University

[Coventry] - [2023-2023] Temp – Maternity Cover

• Collaborated in developing workflows and establishing the tone of voice for the student engagement team.
• Edited video footage for social media campaigns and university communications.
• Managed social media channels for a university subsection focused on global work opportunities.
• Improved social media content calendars and streamlined content approval processes.
• Conducted an audit of the student portal, identifying and implementing enhancements to user experience.
• Updated and organized the student portal content, ensuring alignment with the appropriate tone and structure.
• Facilitated stakeholder meetings to gather requirements and address student-facing content needs.
• Composed student communications and emails tailored to a diverse student body.

Certified Digital Marketing Professional course completed from the ‘Digital Marketing Institute’