Becky Pink

A creative, flexible, results-driven copywriter with over 20 years of experience.

An engaging communicator, Becky turns complex concepts in to accessible, appealing, customer-focused commercial copy for websites, digital marketing and print publications. From household names to start ups, Becky crafts a compelling tone of voice and adapts it to each point of contact.

• 10 years as a freelance copywriter and blogger at eco lifestyle blog pinkscharming.com - currently in Vuelio's Top 10 UK Green Blogs
• Over 7 years as Senior Copywriter at Avon, one of the world’s largest beauty and fashion direct sellers
• Over 5 years as a broadcast journalist and entertainment editor
• Tone of voice development
• Website copy
• Brochureand magazine copy
• Product descriptions
• Blog, email and digital copy
• Wordpress, Flodesk, Klaviyo

Freelance Copywriter & Brand Storyteller October 2014-present, multiple freelance clients:

• Regular freelance copywriting at Avon, in the Global Brand Creative department, writing brand books and marketing material to launch make-up, charity and fashion collections. This includes tone of voice guides, brochure copy, product copy, blog posts and social media copy.
• All website and blog copy, and recent packaging copy and emails for dessert company Gü.
• Product copy for U.S. nutrition company Juice Plus.
• Blog posts and emails for a variety of businesses including Isagenix, Origami-Est, Nutmeg Studio, Global WAKECup and Under The Rose Jewellery.
• Email, website and Look Book copy for jewellery brand Pia.
• Majority of copy for Champneys Health Spa’s website.
• Multiple websites, including a luxury events company, high end florists, office furniture firm, haircare brand, bridal jewellery business, hair and make-up artist, photographer, and a gifting company.
• Articles for online parenting community bounty.com.

Senior Copywriter, Avon Cosmetics 2007-2014:

• Managing copy and tone of voice for 18 brochures and Representative magazines every year. Avon reaches 1 in 3 women in the UK- that’s 6 million people every 3 weeks. 
• Managing the creative direction of brochure copy for multiple regions including the UK, ROI, Western Europe, Turkey, and South Africa – that’s 28 languages.

Broadcast Journalist, GCap Media (now Global) 2003-2007

• Daily broadcasting to a combined audience of over 6 million listeners on a cluster of FM and Digital radio stations. 
• As Entertainment Editor, interviewing celebrities and writing, presenting and producing 2 daily national entertainment packages for 30 local radio stations and Core Digital, reaching over 16 million listeners.

Postgraduate Diploma in Broadcast Journalism, Merit, 2003

University of Westminster, London

BA Hons American and English Literature with a Minor in Film Studies, 2:1, 2002

University of East Anglia, Norwich