Ben 1

Commercially minded FMCG category executive with four years’ experience at Samworth Brothers, progressing from its Graduate Scheme into Category within the fast-paced Food to Go market. Experienced in turning complex category, shopper and commercial data into compelling insight stories that influence customers and support category growth. Hands-on experience across Circana, Kantar and dunnhumby, alongside Excel, Power BI and PowerPoint capability.

Broader experience across Commercial, Sales and Development provides a rounded understanding of the FMCG process, including previous responsibility for £10m+ customer accounts.

Category Executive, Food To Go at Samworth Brothers (2024-09 – Present)

• Analyse the UK Food to Go market across retail and Out of Home, identifying the shopper, consumer and commercial drivers behind performance within a large and evolving category.
• Turn complex data from Circana, Kantar and dunnhumby into clear, compelling stories, explaining what is happening, why it is happening and where the opportunities lie.
• Work across multiple major UK retail customers, developing and presenting tailored category insights and recommendations to support customer decision-making and growth.
• Work alongside the Head of Category to develop the category brand strategy, helping identify strategic priorities and longer-term growth opportunities.
• Own category relationships with selected brand partners, providing insight and strategic support that helped grow one partner brand to 1.3% of the total UK Food to Go retail market.
• Built a Power BI dashboard combining category and commercial data, creating a total view of performance to improve decision-making for key stakeholders.
• Design and conduct consumer research through Attest, using effective questionnaire design to generate actionable consumer insight.
• Improved category data quality and reporting by investigating data anomalies, auditing market coverage and recoding the complete retail market read into a new segmentation, creating greater consistency and closer alignment with the customer view of the world.

Samworth Brothers Graduate Scheme at Samworth Brothers (2022-09 – 2024-09)

Completed rotations across Commercial, Sales and Product Development, developing a broad understanding of the FMCG commercial function.

Commercial Executive – Ready Meals at Samworth Brothers

Supported own-label retail customer activity and developed experience across sales performance, pricing, margin and commercial account management.

Sales Executive – Ginsters at Samworth Brothers

Managed discounter customer accounts worth £10m+, with responsibility for customer relationships, commercial performance, forecasting and identifying growth opportunities.

Packaging Technologist – Product Development at Samworth Brothers

Identified packaging cost-saving and efficiency opportunities, working cross-functionally across Development, Procurement, Technical, Operations and Commercial.

Law LLB – University of Leeds

Level 5 Operations / Departmental Manager Apprenticeship – CMI

Mathematics, Economics and History – A Levels