Ben Cullen

I'm Ben, a mission-obsessed marketing leader.

For over a decade, I've specialised in scaling brand and content operations for ambitious B-Corps™ and high-impact products across health tech, sustainability, climate tech, neurodiversity, and the sharing economy.

I've successfully shaped brands, designed and implemented impactful content strategies, built strong communities around shared missions, and led high-performing teams with clarity and empathy.

Now, I'm ready to bring my expertise and leadership to your team.

Head of Content at Brain in Hand

11/23 - 04/25

• Led and mentored high-performing, neurodivergent team of three: a Neurodiversity Lead, Videographer and Senior Social Media Manager
• Designed, implemented & evolved content strategy that successfully positioned Brain in Hand as a trusted authority in neurodiversity and drove effective product understanding among target audiences in workplace and education
• Successfully delivered brand persona definition project in partnership with a behavioural insights agency, ensuring deep understanding of user and B2B audiences
• Executed a personal branding project with consultant, demonstrably growing the Founder's LinkedIn followers by 225% in 9 months
• Directed end-to-end content production across diverse channels including sales, web, email, social media, video, events, user stories, webinars, product demos, UGC, research, and white papers, streamlining workflows to improve delivery timelines
• Developed thought leadership content, speaker selection/topics, and stand creative for the Autism Show 2024
• Led brand refresh initiative in partnership with a creative agency
• Accountable for the strategic management and allocation of the annual content budget

11/22 - 09/23

• Led and mentored Content Team of two: Content Manager and Social Media Manager
• Increased brand awareness, engagement, and lead generation by developing a holistic content strategy that targeted ICP and buyer personas across multiple channels and stages of the funnel
• Managed the planning, creation, production, and distribution of content across all channels, including organic/paid social, blogs, white papers, webinars, and videos
• Led social media strategy resulting in a 70% follower growth in 6 months
• Worked cross-functionally with multiple stakeholders, from senior leadership, designers, videographers, writers, SEO specialists, and agencies
• Accountable for the strategic management and allocation of the annual content budget

08/20 - 08/22

• Led international marketing team of six: English & Spanish Marketing Manager, Social Lead, Partnerships Manager, Graphic Designer, and Junior Marketing Executive
• Delivered global 'Cook4Kids' marketing campaign that resulted in 50k meals shared, 20 celebrity chefs involved, and 50 press pieces generated
• Launched in-app gamification (Goals and Badges) with Product, resulting in 1M+ Goals completed by the Olio community
• Collaborated with an agency to launch 'Wonderful World' TV and OOH campaign, resulting in 35k sign-ups, 100k new listings (+39%), and +35% brand awareness
• Spearheaded social strategy, resulting in 167% follower growth in 3 years
• Managed stakeholder partnerships across PR, charities, local authorities, businesses, freelancers, and influencers
• Designed Global Ambassador programme, resulting in 50k registered Ambassadors
• Founded Zero Waste Weekly newsletter, reaching 100K subscribers and 58K followers

• BA in Journalism, Media & Cultural Studies (First Class)