General Manager
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Multifaceted Business Leader | SME Growth Specialist | Vaping Industry Expert
Experienced General Manager with 8+ years of expertise in driving growth, optimizing operations, and leading teams in the vaping and FMCG sectors. I’ve successfully scaled Liquidable Ltd from £250k to £1.3M turnover, demonstrating strengths in strategic leadership, cost optimization, and client relationship management.
Skilled in navigating complex regulatory environments (MHRA and CLP compliance), developing custom CRM systems, and fostering high-performing workplace cultures. Passionate about innovation, sustainable growth, and empowering teams to thrive.
Looking to bring my expertise to a new challenge in business leadership, operations management, or strategic development. Let’s connect to explore how I can contribute to your organization’s success!
With over 8 years of professional experience, I have a proven track record in scaling SMEs, leading teams, and driving operational success. As General Manager of Liquidable Ltd, I grew the company’s turnover from £250k to £1.3M, while overseeing all aspects of business operations, including finance, HR, sales, and compliance.
My expertise spans supplier negotiation, regulatory compliance (MHRA & CLP), custom CRM development, and coaching high-performing teams. I thrive in dynamic environments where I can innovate, solve challenges, and deliver sustainable growth.
BSc in Game Design – Nottingham Trent University (2019)
Developed strong problem-solving, creative thinking, and project management skills, which have been instrumental in my career in business leadership and operations management.
