Bernardo Rojas Martinez
Head of Group FP&A | Strategic Planning | Board & Executive Reporting | Business Partnering | Team Leadership
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About
Head of FP&A with 10+ years of experience partnering with executive leadership to drive financial strategy, performance management, and long-range planning within multinational consumer retail and manufacturing environments.
Trusted strategic partner to the CFO, CEO, COO and CCO, providing financial insight to support commercial strategy, capital allocation, and enterprise decision-making. Lead global planning processes including budgeting, forecasting and long-range strategic planning (LRP) across an international organisation with eight business units.
Proven track record improving profitability through pricing strategy, commercial terms optimisation, and customer/channel performance analysis. Experienced in supporting M&A evaluation, strategic investment decisions and scenario modelling in dynamic and complex market environments.
Recognised as a cross-functional leader, operating as a central finance partner across commercial, operations and executive leadership teams to align financial strategy with business growth.
Experience
Senior finance leader reporting to the CFO, owning Group FP&A, strategic planning and performance management across 8 international business units.
Impact & Leadership
Lead Group-wide budgeting, forecasting and Long-Range Planning, delivering Board-approved financial plans and strengthening forecast accountability across 8 BUs.
Act as strategic finance partner to Executive team, CMO and COO, influencing pricing strategy, margin optimisation and capital deployment decisions.
Architect and own the Group Strategic Management & Planning (SMTP) framework, integrating strategy, financial targets and capital allocation into a single planning architecture.
Established forward-looking performance management processes, improving visibility of risks, opportunities and resource trade-offs.
Led portfolio optimisation using BCG methodology and scenario modelling to support product investment prioritisation.
Supported M&A and strategic investment initiatives, delivering financial modelling, valuation support, synergy tracking and integration planning.
Standardised Group reporting and implemented enhanced dashboards to improve transparency across revenue mix, contribution margin and cost base.
Developed FP&A capability across the Group, strengthening analytical depth and commercial partnering effectiveness.
