Marketing
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Awarded full scholarships for both MSc in Digital Marketing and Advertising and BA in Business Administration, demonstrating academic excellence and dedication. Experienced in roles such as Brand Ambassador and Recruitment Researcher, with strong skills in communication, project management, and data-driven marketing. Seeking a dynamic marketing role in a forward-thinking company that values creativity, diversity, and inclusion
Experienced in roles such as Brand Ambassador and Recruitment Researcher, with strong skills in communication, project management, and data-driven marketing.
MSc in Digital Marketing and Advertising (Sep 2023 - Sep 2024) University of Hull, Hull, United Kingdom
Digital Marketing Project: Overseeing a Health & Wellbeing campaign tailored to the University of Hull community. Responsibilities include leveraging social media channels to enhance participant engagement, using SEO and content marketing to boost event visibility, and employing analytics to gauge campaign impact and refine marketing approaches for future events.
Courses: Digital Marketing Strategy, Social Media Marketing Management, Advertising Management, Customer Experience Strategies and Buyer Behaviour. Achieved full scholarship awarded by the government of Sabah. Participated in clubs and societies: Ultimate Frisbee, Badminton.
Bachelor of Arts (Honours) Business Administration (May 2018 - Nov 2022) University of Hertfordshire, United Kingdom
Received a full scholarship, graduated with First Class Honors, Best Academic Achievement.
Courses: Project Management, Economics, Accounting, Human Resource Management, Marketing Management, International HRM, Digital Economy, Global Marketing Ethics and Culture.
Employer's Project: Conducted market research for the mattress industry, proposed innovative product improvements, and designed marketing strategies to elevate brand visibility.
Project: Developed a comprehensive digital marketing strategy for a local non-profit, enhancing their online presence and donor engagement.
Design Thinking Innovation Challenge: Secured 3rd place in a competitive event by proposing a new product idea, demonstrating creativity and market understanding.
Engaged in BUCS and National frisbee games, enhancing teamwork and strategic planning skills.
