Beth Gilham
Commercially driven Gallery Director with 8+ years of experience in fine art sales, client relationship management, and digital marketing
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About
Commercially driven Gallery Director with 8+ years of experience in fine art sales, client relationship management, and digital marketing. Proven track record of delivering multi-million-pound revenue growth, leading high performing sales teams, and executing data driven marketing strategies. Combines creative expertise with strong commercial acumen to drive brand growth, client engagement, and profitability.
Experience
Gallery Director at Amber Art Galleries (2024-07 – Present)
- Managing and expanding a global client base of 4,000+ collectors, increasing repeat purchase rate from 22% to 35%
- Delivering 40% year-on-year revenue growth; overseeing £500k in annual revenue and achieving £250k in personal sales in the last financial year in an independent emerging contemporary gallery
- Executing integrated marketing strategies with a £50k marketing budget to drive engagement and conversion
- Growing the client database by 134% through targeted digital acquisition, SEO, and e-commerce optimisation
- Post-sales client management, logistics, international delivery and compliance (AML & Invoicing)
- Building and managing artist relationships, negotiating contracts and curating commercially successful collections
- Planning and delivering exhibitions (onsite & offsite), logistics, installation, and sales
- Establishing strategic partnerships with businesses to increase brand visibility
- Implementing CRM and data driven strategies to improve retention and campaign performance
- Analysing KPIs and sales performance to optimise ROI and inform leadership decisions
- Leading and developing a high-performing sales team
- Overseeing budgeting, cost control, invoicing, and financial coordination
- Introducing new revenue streams (premium framing, charity auctions)
- Maintaining inventory and cataloguing using Artlogic
Senior Gallery Manager & Fine Art Dealer at Clarendon Fine Art (2018-03 – 2024-06)
Promoted: Art Consultant → Senior Art Consultant → Gallery Manager → Senior Gallery Manager
- Achieved £1M annual personal sales (200% of target)
- Coached and trained high performing sales team conducting one-to-ones and performance evaluations delivering £2.5M revenue vs £1.9M annual target
- Closed my personal highest single transaction of £330k
- Managed a portfolio of 900 personal clients and 3,000+ CRM database across the team
- Drove repeat business through strategic client development and relationship management
- Delivered high-end client experiences and private consultations
- Planned and executed engaging commercial exhibitions and events to generate revenue
- Collaborated on marketing campaigns to increase sales
- Merchandised the gallery using trends and sales data insights
- Ensured compliance (GDPR, AML, H&S)
- Organised the operational running of the gallery working with internal teams across departments
Sales & Marketing Coordinator at Zebra Pen (UK) (2016-02 – 2017-12)
- Managed a £35,000 marketing budget across digital and offline channels
- Led company rebrand and website redevelopment
- Maintained WordPress site and improved content
- Delivered social media and content strategies with measurable results
- Conducted market research to inform growth strategy
- Supported new product development using sales insights
- Organised major trade shows (ExCeL, NEC)
- Designed marketing materials for P.O.S using Adobe Creative Suite
- Artworked packaging getting it print ready for factory use using Adobe Creative Suite
- Coordinated with major retailers on product launches
- Supported sales team with reporting, presentations, and CRM systems (Sage 200)
- Executed operational paperwork and processes to facilitate timely and accurate product distribution from factory to store working with retail giants such as ASDA, Tesco, Sainsburys etc.
Art Sales Consultant at Art5 Gallery (2014-06 – 2015-12)
- Delivered consultative sales and built long-term client relationships
- Created email marketing campaigns using Mailchimp
- Maintained CRM records and sales data (Filemaker)
- Managed website content and online sales (WordPress, Shopify)
- Curated gallery displays to enhance customer experience
- Created blog and social content to support marketing
- Photographed new products and loaded to the database
Education
BA (Hons) in Art History – University of Sussex
A-Levels in English Literature & Language (A), Photography (A), Psychology (B) – Guildford College
GCSEs – Rosebery School, Epsom
