Boitumelo Tukula

Commercially minded and entrepreneurially driven, I have spent the past year building real digital products from scratch — including a live influencer marketplace platform and a web design service targeting dental practices across the UK. I bring hands-on experience in digital strategy, client outreach, web development, CRM management, and AI-powered marketing automation. I am now seeking an entry-level role where I can apply these skills within a structured team environment, contribute fast, and grow.

Founder & Product Builder at Titan Reach (2025-01 – Present)

Conceived, designed and launched a live premium influencer marketplace platform connecting outdoor lifestyle, boating, fishing, construction, and trade brands with pre-vetted content creators — targeting the UK and Australian markets.

• Built the full platform on Replit using AI tools — including creator profiles, a scoring and vetting system (0–100), brand inquiry dashboard, campaign tracking, and online booking
• Designed a proprietary creator vetting criteria based on engagement rate, content quality, audience demographics, and production value
• Developed a complete pitch deck and cold outreach strategy to attract brand partners and legal co-founders
• Conducted market research identifying a $24B+ global influencer marketing opportunity with no dedicated platform for outdoor/trade niches
• Positioned platform for a long-term £10M exit target through scaleable SaaS-style revenue model including campaign fees and monthly retainers

Freelance Web Designer & Digital Consultant — Dental Sector at Independent (2025-01 – Present)

Developed a scaleable three-tier web design and digital marketing service targeting independent dental practices across the UK, focused on patient acquisition and online booking optimisation.

• Built three complete mock dental websites across Essential (£1,200), Professional (£2,200), and Premium (£3,500) tiers — each with distinct design personalities and feature sets
• Designed and coded an interactive portfolio featuring a before/after slider tool demonstrating website transformation for client pitches
• Built an AI-powered cold email generator that analyses a dental practice's marketing weaknesses and automatically writes personalised outreach emails using the Claude API
• Developed pitch strategy, pricing structure, and scaleable service model designed to upsell clients from one-off website builds to monthly directory subscriptions
• Integrated service search, live availability display, online booking, and promo code functionality into higher tier website designs

Self-Led Creative & Marketing Strategy at Independent (2024-01 – Present)

• Conducted in-depth research into paid social creative trends across Meta, TikTok, and YouTube — studying hooks, emotional triggers, and DTC conversion frameworks
• Analysed high-spend ad accounts to reverse-engineer creative frameworks that consistently perform across industries
• Produced full creative briefs covering audience targeting rationale, messaging hierarchy, and visual direction
• Attended multiple masterclasses in B2B and B2C sales strategy, lead generation, and client acquisition funnels
• Built CRM workflows to manage contacts, automate follow-ups, and maintain clean pipeline records at scale