Brad Holmes

Digital marketing and e-commerce professional with 14+ years of experience driving customer acquisition, revenue growth, and performance optimization across both client and agency environments. Strong background in building sales systems, developing software solutions, and managing large-scale paid media efforts. Proven ability to grow revenue from zero to multi-million-dollar performance.

Experienced at launching products, leading teams, and developing technology that supports sales and marketing operations. Looking for the right opportunity to apply this experience at scale.

Founder / Online Marketing & E-Commerce Manager at Self-Employed (2020-01 – Present)

Launched and operated a performance-based online marketing company.

• Managed all aspects of digital sales, promoting both owned products and affiliate offers.
• Built and optimized campaigns across social and search platforms, focusing on ROI and customer acquisition efficiency.
• Oversaw product development, funnel building, advertising compliance, and analytics.

Business Development / Sales Manager at Advibe (2018-10 – Present)

Grew new customer acquisition channels and optimized performance across multiple verticals.

• Grew new customer acquisition channels from zero to nearly $2.5M in annual revenue.
• Worked daily with business owners, advertisers, and publishers to improve performance and maximize return on ad spend.
• Managed sales strategy, outreach, onboarding, and ongoing optimization across multiple verticals.
• Helped shape new marketing initiatives that consistently drove measurable growth.

Founder / Software Development Manager at Independent (2012-01 – 2018-12)

Established a software company focused on building a custom CRM and online sales-tracking system.

• Worked closely with developers and product teams in Wuhan to design and manage scalable tools for sales and lead management.
• Oversaw UI/UX direction, feature design, and workflow automation.
• Gained international business experience leading teams across borders in Korea and China.

Director of Business Development at Marketing Extensions (2007-01 – 2010-08)

Directed all new business initiatives and managed key accounts to maximize revenue potential.

• Led trade show and conference strategy to attract new clients.
• Analyzed customer acquisition metrics to maintain profitable ROI.
• Developed successful marketing programs that increased revenue across multiple product lines.

Bachelor of Mathematics in Mathematics – University of Guelph (1995-09 – 1999-05)