Bryan Longhurst
Marketer looking for a new challenge.
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About
Multi-channel marketer with a creative mind and first class communication skills. Passionate about marketing, digital, and social media.
Experience
Senior Marketing Executive, Vospers - Plymouth
October 2018 - March 2022
Managing marketing strategy for Vospers’ Ford, Peugeot, Renault, Dacia, Nissan franchises, and the Commercial Vehicles branch.Planning and delivering customer segmentation, targeted social media (paid and organic), online, print, pay per click, and email marketing campaigns. Utilising manufacturer produced content and creating engaging content within strict brand guidelines.
Managing Vospers’ website using ‘Netdirector’ CMS, adding new products, communications, and building quarterly sales events or campaigns.
Driving leads to sales teams, and constantly aiming to sharpen the cost per acquisition of new customers and those customers already in the company database.
Utilising a wealth of digital systems, advertising platforms, and software to make every campaign effective and efficient. (Google Suite, Google Ads, Google Campaigns, Zapier, Mailchimp, Adobe Suite.)
