Pedro Sani

Creative and results-oriented social media marketing specialist with over 5+ years of social media management experience. With a proven track record of extraordinary achievements in developing new social media strategies, creating original social media content, and producing detailed reports. Extensive experience driving online engagement through platforms such as YouTube, Instagram, Facebook, LinkedIn and Twitter.

Holds a bachelor's degree in Business & Management from Swansea University. Currently studying for a masters degree in Strategic Marketing Part-time at Swansea University. Moreover, presently running a marketing Instagram account with over 25,000 followers on Instagram, where I share marketing news, insights and tips for businesses and marketers.

Strong sales professional and an excellent communicator that is always eager to improve any marketing strategy with innovation and brand presence.

Learna Ltd (B2C) - Marketing assistant – March 2022 – Present

Duties & Responsibilities:

• Ensure the website is fully optimised for search engines and identify suitable websites to build links with.
• Coordinate all social media channels in a consistent ‘on brand’ voice in line with our high standards. 
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Audits and analyses social media presences, including digital advertising costs and returns
• Analyses social media campaigns with tracking systems to gather visitor data
• Undertaking daily administrative tasks to ensure the functionality of the department’s activities

Cardiff Web Design Ltd (B2B) - Social media assistant – October 2020 – 2022

Duties & Responsibilities:

• Full management of all paid social campaigns across multiple platforms including; Facebook, Instagram, Twitter and Google.
• Social media content creation
• Conducting research and analysing data to identify and define audiences
• Presenting ideas and strategies
• Writing and proofreading creative copy
• Updating databases and using a customer relationship management (CRM) system

Valley Training & Consultancy (B2B) - Social media Intern – November 2019 – April 2020

Duties & Responsibilities:

• Write and create social media posts
• Report on the team’s work with google analytics and other tracking tools
• Brainstorm - contribute thoughtful ideas during team meetings. 

Lavanya Plus Limited (B2B and B2C) - Digital Marketing Intern - February 2018 - November - 2018

Duties & Responsibilities:

• Implementing the company SEO and PPC strategies
• Optimisation of campaigns on a daily basis to ensure the best ROAS for the event.
• Providing full reporting to our management team so they can give feedback to the client. 
• Developing the appropriate strategic or tactical solutions depending upon the communications objectives.
• Creation of email marketing campaigns and newsletters through platforms such as Mailchimp.
• Create and upload content into WordPress websites.

Swansea University - Postgraduate Taught Masters

21/09/2020 - 30/09/2022 - Master Of Science Strategic Marketing - Merit

Swansea University - Undergraduate Degree

26/09/2017 - 05/06/2020 - Business Management Bachelor of Science (HONS) - Result 2.2

Cardiff and Vale College - IELTS

2016 - International English Language Testing System Full Course (IELTS) - Result 8

CED Pina Manique de Lisboa - Associate Degree 

2012 - 2015 - Associate Degree in Business and Management - Result 17

Certifications

Google Adwords Accredited

Issuing authority: Google

Issued Jun 2018 - No Expiration Date

Hubspot Email Marketing Certification

Issuing authority: HubSpot Academy

Issued Nov 2019 - No Expiration Date