Callum Hynes

I am a confident and self-motivated digital marketer with nine years of experience, including six years specialising in CRM and customer loyalty. A BA (Hons) Marketing graduate from Nottingham Business School, I have a strong track record in developing and executing data-driven CRM strategies that enhance customer engagement, retention, and lifetime value.

Comfortable working independently or leading teams, I bring a strategic mindset and hands-on expertise in segmentation, automation, and customer lifecycle optimisation. I am looking to further advance my career within a CRM and Loyalty Management role where I can drive measurable growth through personalised, customer-centric campaigns.

I am a confident and self-motivated digital marketer with nine years of experience, including six years specialising in CRM and customer loyalty.

I have worked across numerous different sectors, including health and wellness, fashion, home interiors, and sports gambling.

I have a strong track record in developing and executing data-driven CRM strategies that enhance customer engagement, retention, and lifetime value. I am proficient across numerous CRM Platforms, including Optimove and Klaviyo.

A BA (Hons) Marketing graduate from Nottingham Business School.