Carl Prettyman

Experienced Creative Designer with over 18 years' experience across automotive, consumer and retail brands. I work across brand, campaign, print, digital, large-format and vehicle graphics, taking projects from initial concept through to finished artwork and production. I have a strong eye for detail and enjoy finding creative solutions that are both visually engaging and practical, while maintaining consistency across every part of a brand.

I'm experienced in working collaboratively with marketing teams, wider business departments and external suppliers to deliver creative work across a broad range of channels.

Creative Designer - Busseys - Norwich, Norfolk

(2023-12)

• Create and deliver creative work across Busseys and its automotive brands, including Ford, BYD and INEOS.
• Design campaign artwork across print and digital, including social media advertising, Meta campaigns and email marketing.
• Create large-format graphics, exhibition displays, dealership signage, point-of-sale materials and event graphics.
• Design vehicle graphics and liveries, taking concepts through to production-ready artwork.
• Take projects from initial brief and concept development through to final artwork and production.
• Work directly with printers, installers and external suppliers, preparing artwork and managing production requirements.
• Work closely with the marketing team and wider business to develop creative solutions for campaigns, events and commercial activity.
• Maintain brand consistency while working across multiple manufacturer identities and the Busseys brand.

Creative Designer - OASE UK LTD (biOrb) - Horsham St Faith, Norwich, Norfolk

(2017-07 - 2023-12)

• Helped develop and maintain the biOrb visual identity across print, packaging and digital.
• Designed packaging and marketing materials that clearly communicated the brand and product USPs.
• Created engaging creative for both online and print applications while maintaining a consistent visual identity.
• Worked closely with sales and production teams to deliver day-to-day creative requirements and campaigns.

Graphic Designer - Lotus Cars Ltd - Hethel, Norwich, Norfolk

(2015-02 - 2017-07)

• Designed and managed marketing collateral for the Lotus Cars global dealer network.
• Produced brochures, point-of-sale, advertising and dealer communications in line with the Lotus brand.
• Prepared accurate, press-ready artwork and PDFs for print production.
• Worked within established brand guidelines to maintain consistency across international dealer communications.

Magazine Designer - CBS Media Ltd - Norwich, Norfolk

(2008-06 - 2015-02)

• Designed and produced magazine layouts and editorial features across a range of publications
• Worked with editorial content, imagery and advertising to create engaging and well-structured page layouts.
• Prepared artwork for print production while maintaining accuracy, consistency and quality across publications

HND - Graphic Design - Norwich School of Art & Design (2002 - 2004)

BTEC National Diploma - Graphic Design - Lowestoft College (2000 - 2002)

Kirkley High School (1997 - 2000)