Founder, Business Coach & Marketing Strategist - Thrivology Ltd t/a Femmeprenista - Bedford, UK
(2021-03)
Empowering entrepreneurs to build freedom-based lifestyle businesses through holistic coaching that addresses mindset, strategy, and sustainable growth. I help clients achieve financial freedom, location freedom, and flexibility—the three pillars of truly liberated entrepreneurship.
- Developed the Business Flourish Framework—a holistic coaching methodology informed by PhD research in entrepreneurship, integrating business strategy with personal wellbeing, mindset transformation, and sustainable scaling practices
- Facilitate monthly group accountability sessions (Femme:Connect)—bringing together groups of 8-15 entrepreneurs for peer accountability, goal-setting, networking and collaborative problem-solving, creating a supportive community that mirrors the collaborative entrepreneurial journey
- Provide strategic 1:1 coaching and mentoring for entrepreneurs at all stages, from ideation through scaling, using the GROW method to help clients overcome limiting beliefs around time, resources, and self-doubt—challenges I've personally navigated while building businesses alongside raising four children and pursuing doctoral research
- Subcontracting as a mentor to digital marketing diploma students for OpenClassrooms, providing curriculum guidance, accountability check-ins, and personalised support through major project milestones and presentations, demonstrating proven ability to guide students through structured learning journeys
- Created and delivered The Thrivology Summer School program, teaching 11-17-year-olds entrepreneurial fundamentals through project-based learning and group collaboration
- Built a webinar series on Business Foundations covering offer development, marketing strategy, and scaling principles, leading to speaking invitations at business conferences, the University of Northampton and entrepreneurial seminars
- Operate all aspects of business strategy, product development and client delivery — regularly adapting to market shifts and client needs in a fast-paced, self-directed environment
Customer Marketing Manager - Electrolux - Luton, UK
(2018-01 - 2019-12)
Electrolux is a global leader in home appliances, focusing on thoughtfully designed innovations.
- Established and grew multi-channel marketing strategies over 10% in the first 6 months through strategic planning, promotional calendars, and event execution, managing annual budgets while maintaining high ROI and increasing sales performance
- Evaluated marketing campaign effectiveness and reported data-driven insights to senior leadership, enabling strategic resource allocation that improved customer retention and revenue growth
- Managed a portfolio of 70+ trade accounts simultaneously across the UK, maintaining personalised relationships, tracking individual account needs, and ensuring consistent engagement—proving ability to deliver high-touch support at scale
Senior Account Manager - YADA Events - London, UK
(2017-06 - 2017-12)
YADA bridges the gap between organisers and attendees, bringing everyone closer together.
- Collaborated with directors to grow and develop the business, setting up new processes and establishing organisational culture and structure
- Led event creation strategy and managed key accounts (Samaritans, Freshers Festival, BetterShared), building brand awareness and supporting strategic brand positioning in a fast-paced start-up environment
- Orchestrated sponsorship partnerships with premium brands (Sipsmith, Leon, Popchips, Rebel Kitchen), maximising ROI and channel growth by 20%+ through integrated campaigns that increased app downloads and market presence
EMEIA Retail Marketing Manager (Started as Concierge & Progressed) - Apple Inc. - London, UK
(2008-10 - 2017-06)
Apple Inc. is one of the world's leading innovative tech companies, focusing on quality products and customer satisfaction.
- Directed a team of Event Coordinators and Managers across EMEIA (Europe, Middle East, India, Africa), creating inspiring events in key stores that expanded customer engagement
- Created and managed global programs (Sketch Walks, Photo Walks), resulting in 25% improvement in workshop attendance and revenue
- Developed and executed integrated marketing campaigns, analysing regional calendars and seasonal changes
- Managed £400k quarterly budgets to form substantial event plans, monitoring and reporting on retail activity across the region
- Guided customers through their creative learning journey from hesitant beginners to confident creators through structured workshop progression
- Built cross-functional teams with internal and external stakeholders (creative, legal, translation, HR) to direct customer education campaigns from concept to final product
Co-Founder & Marketing Strategist - Nisbett & George - London, UK
(2011-01 - 2014-12)
Founded a creative incubator supporting graduate entrepreneurs in launching and scaling their businesses.
- Launched 10+ graduate start-up brands through comprehensive business planning, brand strategy development, and integrated marketing/PR, securing partnerships with Harvey Nichols, Selfridges, Vogue Italia, and Sky TV
- Drove 50%+ traffic growth through innovative digital marketing strategy leveraging organic social media, SEO optimisation, and email marketing to achieve national and international exposure on minimal budgets
- Provided strategic mentoring and coaching to creative graduates, helping them overcome self-doubt and translate their creative work into viable businesses through practical guidance on pricing, positioning, and growth strategies
