Senior Marketing Executive - Hytera Communications (UK) Co. Ltd.
(2024-07 - 2026-04)
- End-to-End Event Management: Owned the full lifecycle of major industry exhibitions, trade shows, partner events, and webinars across the UK and Europe — from budgeting and logistics through to on-site delivery and post-event ROI reporting.
- Trade Show & Exhibition Delivery: Managed stand design and build, supplier coordination, staffing, and on-site operations to deliver seamless, high-impact brand presence at large-scale industry shows.
- Partner & Channel Events: Planned and executed partner roadshows and channel events aligned to EU Channel Business Unit goals, driving engagement and joint pipeline activity.
- MDF Management: Administered channel partner MDF allocations, ensuring funds were tied to agreed activities, compliantly claimed, and measured against performance outcomes.
- Integrated Campaign Support: Delivered digital campaigns (SEO, PPC, social, email) to maximise pre- and post-event reach, working with the Head of Marketing and external agencies.
- Performance Tracking: Used web analytics and CRM tools to monitor event and campaign performance and report on business impact.
Senior Marketing Executive - Hytera Communications (UK) Co. Ltd.
(2017-10 - 2023-08)
- Event & Vendor Activity Management: Planned and delivered a range of vendor-driven marketing activities including exhibitions, conferences, and executive roundtables to strengthen vendor relationships, boost local market exposure, and deepen partner engagement.
- Digital Marketing Leadership: Supervised agencies and led key digital initiatives including a full corporate website revamp, improving user experience and content quality.
- Campaign Management: Planned, executed, and monitored integrated digital marketing campaigns across multiple channels, using data analysis to optimise performance and ROI.
- Social Media Management: Managed LinkedIn and Facebook campaigns, ensuring on-time, on-budget delivery to maximise reach and engagement.
- Vendor & Partner Relationships: Built and maintained strong vendor and partner relationships to support collaborative marketing efforts and joint go-to-market activities.
- Team Leadership: Led a marketing team overseeing copywriting, promotional materials, training content, and presentations to support broader business objectives.
Digital Marketing Manager - ACW Distribution (HK) Ltd
(2017-10 - 2023-08)
- Event & Vendor Activity Management: Planned and delivered a range of vendor-driven marketing activities including exhibitions, conferences, and executive roundtables to strengthen vendor relationships, boost local market exposure, and deepen partner engagement.
- Digital Marketing Leadership: Supervised agencies and led key digital initiatives including a full corporate website revamp, improving user experience and content quality.
- Campaign Management: Planned, executed, and monitored integrated digital marketing campaigns across multiple channels, using data analysis to optimise performance and ROI.
- Social Media Management: Managed LinkedIn and Facebook campaigns, ensuring on-time, on-budget delivery to maximise reach and engagement.
- Vendor & Partner Relationships: Built and maintained strong vendor and partner relationships to support collaborative marketing efforts and joint go-to-market activities.
- Team Leadership: Led a marketing team overseeing copywriting, promotional materials, training content, and presentations to support broader business objectives.
Assistant Marketing Manager - Armitage Technologies Ltd
(2011-06 - 2017-06)
- Marketing Strategy Development: Assisted in developing ATL and BTL marketing strategies within a measurable plan and budget.
- Strategic Planning for Digital Platforms: Created strategic plans for various digital platforms, including social media, website, and e-newsletter, to promote products and corporate image.
- Agency and Production Supervision: Supervised agencies and in-house production units to develop and implement agreed digital marketing initiatives for promoting premium services.
- Comprehensive Campaign Management: Planned, executed & monitored comprehensive digital marketing campaigns to achieve strategic goals.
- Performance Tracking and Optimization: Tracked and monitored KPI performances, evaluated user behavior, and adjusted the digital marketing plan accordingly to optimize results.
Sales & Marketing Manager - iSupply Group Ltd
(2009-09 - 2011-05)
- Marketing Lifecycle Management: Managed the marketing lifecycle, including CRM, SEO, SEM, and EDM, to optimize customer engagement and retention.
- Strategic Development: Developed ATL and BTL marketing strategies, including promotional items and membership systems.
- E-commerce Positioning: Drove the market position of the e-commerce shop and developed digital marketing strategies to enhance online visibility & sales.
- Team Leadership: Led the marketing team to expand business exposure, increase market share, and achieve monthly sales targets through innovative digital campaigns.
Senior Marketing Executive - Accessories Agency Ltd
(2008-06 - 2009-09)
- Corporate Branding: Managed corporate branding and organized digital marketing activities, including joint product promotions for the online shop.
- Strategic Marketing Execution: Delivered ATL and BTL marketing strategies, including press releases, showrooms, promotional items, and booths.
- Campaign Management: Planned, executed, and monitored comprehensive marketing campaigns to achieve strategic goals, leveraging data analysis to optimize performance.
International Business Manager - Green2 Technology Ltd
(2006-06 - 2008-05)
- Global Account Management: Managed and grew existing global accounts, participating in offshore promotions and exhibitions to enhance brand presence.
- Client Relationship Building: Built strong relationships with clients to understand their behavior and requirements, ensuring tailored solutions and satisfaction.
- Query Resolution: Drove the resolution of client queries by leveraging global internal teams, ensuring timely and effective responses.
- Marketing Campaigns: Planned, executed, and monitored comprehensive marketing campaigns to achieve strategic goals and support business growth.
