Cassy Rodriguez

Results-driven Business Development, Marketing, and Sales professional with 10+ years of experience driving revenue growth, building client relationships, and identifying new business opportunities. Skilled in market research, competitive analysis, CRM management, and strategic outreach. Experienced with HubSpot, Airtable, Google Workspace, and Loom, with a strong ability to translate market insights into actionable strategies that support client success and business growth.

Marketing & Projects Coordinator at ONWARDBOUND Marketing (2026-05 – Present)

• Conduct market research and competitive analysis to support client growth strategies and marketing initiatives.
• Create and organize research reports, client deliverables, and project documentation using Google Docs and collaborative workspace tools.
• Manage project workflows, task tracking, and client information through Airtable and CRM platforms.
• Utilize HubSpot CRM to support client management, marketing operations, and business development activities.
• Record and share project updates, training materials, and client communications using Loom.
• Assist with meeting preparation, strategic planning, and client presentations by compiling actionable market insights.
• Collaborate with team members in a remote environment to coordinate projects across multiple client accounts.

Store Owner at Dos Chicas Boutique (2019-12 – 2025-05)

Founded and operated a retail and online business overseeing sales, marketing, staffing, and vendor partnerships

• Recruited, trained, and managed staff while setting performance and revenue goals
• Built and maintained vendor and supplier relationships, including pricing negotiation and inventory planning
• Planned and executed community events, pop-ups, and promotions to increase brand visibility and customer acquisition
• Increased sales through targeted marketing, social media campaigns, and personalized customer engagement
• Managed budgeting, inventory, and competitive analysis to support profitability
• Produced all social media content from concept to completion including filming, editing, graphic design, captions, scheduling, and publishing.
• Managed all aspects of Shopify website operations including product uploads, homepage updates, inventory management, collections, promotions, and overall customer experience.

Field Marketing & Program Lead at Xperience Communications (2017-07 – 2020-03)

• Represented major national brands including Ford Motor Company through large-scale experiential marketing campaigns
• Generated leads and built customer relationships through live product demonstrations and brand engagement events
• Managed teams of 10–20 brand ambassadors across regional campaigns and marketing activations
• Served as the primary liaison between clients, field teams, and internal leadership
• Collected market insights and customer feedback to identify sales opportunities and improve campaign performance
• Oversaw scheduling, payroll coordination, and field reporting for campaign operations

Brand Ambassador at Various Agencies (2010-06 – 2019-10)

• Executed brand activations for national retail, automotive, and consumer brands
• Drove brand awareness and lead generation through in-person customer engagement
• Promoted products, answered customer questions, and increased product adoption
• Selected for leadership assignments based on reliability and performance

Field Market Manager at DirectoHispanic (2012-11 – 2013-04)

• Recruited, trained, and supervised event staff across multiple regional campaigns
• Managed scheduling, payroll coordination, and reporting for field teams
• Conducted sales presentations and product demonstrations for prospective clients
• Drove regional sales growth through targeted marketing initiatives

Brand Market Manager at Mosaic Sales Solutions (2009-10 – 2011-01)

• Coordinated product launches and marketing activations with external partners
• Supported marketing operations and campaign reporting to improve brand performance
• Led brand marketing initiatives and supervised sales teams across promotional campaigns