Marketing & Projects Coordinator at ONWARDBOUND Marketing (2026-05 – Present)
- Conduct market research and competitive analysis to support client growth strategies and marketing initiatives.
- Create and organize research reports, client deliverables, and project documentation using Google Docs and collaborative workspace tools.
- Manage project workflows, task tracking, and client information through Airtable and CRM platforms.
- Utilize HubSpot CRM to support client management, marketing operations, and business development activities.
- Record and share project updates, training materials, and client communications using Loom.
- Assist with meeting preparation, strategic planning, and client presentations by compiling actionable market insights.
- Collaborate with team members in a remote environment to coordinate projects across multiple client accounts.
Store Owner at Dos Chicas Boutique (2019-12 – 2025-05)
Founded and operated a retail and online business overseeing sales, marketing, staffing, and vendor partnerships
- Recruited, trained, and managed staff while setting performance and revenue goals
- Built and maintained vendor and supplier relationships, including pricing negotiation and inventory planning
- Planned and executed community events, pop-ups, and promotions to increase brand visibility and customer acquisition
- Increased sales through targeted marketing, social media campaigns, and personalized customer engagement
- Managed budgeting, inventory, and competitive analysis to support profitability
- Produced all social media content from concept to completion including filming, editing, graphic design, captions, scheduling, and publishing.
- Managed all aspects of Shopify website operations including product uploads, homepage updates, inventory management, collections, promotions, and overall customer experience.
Field Marketing & Program Lead at Xperience Communications (2017-07 – 2020-03)
- Represented major national brands including Ford Motor Company through large-scale experiential marketing campaigns
- Generated leads and built customer relationships through live product demonstrations and brand engagement events
- Managed teams of 10–20 brand ambassadors across regional campaigns and marketing activations
- Served as the primary liaison between clients, field teams, and internal leadership
- Collected market insights and customer feedback to identify sales opportunities and improve campaign performance
- Oversaw scheduling, payroll coordination, and field reporting for campaign operations
Brand Ambassador at Various Agencies (2010-06 – 2019-10)
- Executed brand activations for national retail, automotive, and consumer brands
- Drove brand awareness and lead generation through in-person customer engagement
- Promoted products, answered customer questions, and increased product adoption
- Selected for leadership assignments based on reliability and performance
Field Market Manager at DirectoHispanic (2012-11 – 2013-04)
- Recruited, trained, and supervised event staff across multiple regional campaigns
- Managed scheduling, payroll coordination, and reporting for field teams
- Conducted sales presentations and product demonstrations for prospective clients
- Drove regional sales growth through targeted marketing initiatives
Brand Market Manager at Mosaic Sales Solutions (2009-10 – 2011-01)
- Coordinated product launches and marketing activations with external partners
- Supported marketing operations and campaign reporting to improve brand performance
- Led brand marketing initiatives and supervised sales teams across promotional campaigns
