Che Yallery

I am a Creative, technologically proficient, detail-oriented, Graphic Designer and Photographer with 10+ years of experience producing visually compelling designs. In addition to high-quality photography for digital, print, and brand storytelling both on a commercial and B2C scale. I am Skilled in translating concepts into clear visual solutions while meeting brand guidelines and business goals.

Adept at collaborating with cross-functional teams and managing multiple projects under tight deadlines. I am excellent at problem solving and can also efficiently and competently perform on my own when needed.

Freelance Photographer | Graphic Designer at Self-Employed (2025-01 – Present)

Full time Freelance Photography and Design work

• Designed marketing materials including social media graphics, posters, flyers, and digital branding ads.
• Captured and edited professional photography for branding identity, products, and events.
• Collaborated with marketing and content teams to develop cohesive impactful visual campaigns.
• Maintained brand consistency across all visual assets.
• Managed multiple projects simultaneously while meeting deadlines.
• Increased brand visibility by 65% in Q1 2025 by streamlining Design & Print Production.

Photographer | Graphic Designer at OOHAUL (2023-01 – 2025-01)

Photographer and Graphic Designer

• Lead Graphic Designer on project workflows that included production of ecommerce products.
• Lead Graphic Designer for print preparation and design of custom art pieces for B2C platforms.
• Print Production worker in production of branded products.

Photographer | Graphic Designer at BlueBOX Grafix (2013-01 – 2023-01)

Senior Graphic Designer and Lead Photographer

• Produced creative assets for print, advertising material, and web, using Adobe Suite
• Conducted photoshoots including planning, lighting setup, shooting, and post-production.
• Retouched and color-corrected/ graded images & videos to meet brand standards.
• Communicated with clients to understand project requirements and deliver top-notch service.
• Curated social media content for publication, increasing engagement 10-fold.

Graphic Designer at The Home Doctor Today CK Medical Care (2020-01 – 2023-01)

Lead Graphic Designer

• Delivered custom visual solutions tailored to reaching organizational goals and target audiences.
• Designed branded social media content for organization marketing & awareness
• Collaborated with stakeholders for brand identity in creating digital assets for healthcare services
• Organized and developed promotional healthcare service campaigns.

Product Photographer at Associated Brands Ltd (2020-01 – 2020-12)

Lead Photographer

• Captured and edited high-quality product images for promotional and marketing campaigns.
• Designed and photographed products for commercial print media.
• Communicated with stakeholders to formulate stunning deliverables to increase brand visibility.
• Retouched and color-correction of digital assets in keeping with brand identity.

Advanced Proficiency Diploma in Art & Design – Fatima College (2011-01)