Barbara Potgieter
Graphic Designer and Photographer
Hire this person
Send a job offer directly to this candidate
About
A dynamic creative professional with 18 years of experience in graphic design and 14 years in photography. Expertise in integrating visually compelling designs with captivating images to effectively communicate brand messages. Strong attention to detail and commitment to excellence in producing exceptional visual solutions. Proven background in Art Direction, providing strategic and impactful results on all projects.
Experience
Co-Founder & Creative Director, The You Company (UK)
December 2023 – Present
Develops brand strategies, manages client relationships, and oversees financials and design direction. Delivers visually captivating designs aligned with client objectives, ensuring on-time project delivery and client satisfaction. Drives strategic direction and implements streamlined processes to improve efficiency and reduce costs.
Senior Graphic Designer, Dolphin Outsourcing Ltd (UK)
August 2022 – October 2023
Conceptualised and developed digital and print concepts. Managed multiple projects, guided designers, and enhanced operational efficiency through design SOPs. Engaged with clients to meet their requirements and monitored project budgets.
Portrait and Wedding Photographer, Wyatt and Ruby Imagery - Freelance (UK)
September 2021 – Present
Captures high-quality portraits and wedding events, coordinating with clients to understand their vision. Manages all aspects of photography projects from planning to execution, including editing and retouching photos.
Art Director, Designer, and Photographer, Ironrose Photography and Design (Pty) Ltd (South Africa & Bahrain)
September 2012 – August 2021
Crafted visual identities and imagery across diverse projects. Managed project workflows from concept to delivery, exceeding client expectations through expert image editing.
Senior Graphic Designer, Insite Landscape Architects (South Africa)
November 2011 – August 2012
Created branding, marketing materials, and presentations, contributing to increased exposure and sales growth.
Senior Graphic Designer, Media24 (Pty) Ltd (South Africa)
October 2008 – November 2011
Central Sales Division: Collaborated with sales teams to create visuals and refined designs in line with brand guidelines.
SA Garden/SA Tuin Paleis Magazine: Orchestrated advertisement and article arrangements, ensured publication readiness, and provided mentorship to junior designers.
Art and Design Lecturer, Design School of Southern Africa (DSSA)
July 2007 – August 2008
Taught and administered various design subjects, developing engaging lesson plans.
Technical Assistant, Interdesign Landscape Architects (South Africa)
June 2005 – July 2007
Presented design project presentations and led marketing materials design. Proficient in Bills of Quantities and AutoCAD for landscape development plans.
Education
- Certificate in SMME Management
University of South Africa (UNISA), 2013
- Diploma in Photography The Photography Institute, 2011
- Bachelor’s Degree in Textile Design and Technology (Cum Laude)
Tshwane University of Technology, 2004
Dissertation: Textiles and Technology in the Military Field
- National Diploma in Textile Design and Technology
Pretoria Technikon, 2003
- Matric (Senior Certificate)
Equivalent to General Certificate of Secondary Education (GCSE) in the UK
Sutherland High School, 2000
