Chia Yi Chen

I specialize in UI/UX, branding, and product strategy, currently leading design for diving computers at a startup. I focus on creating intuitive, user-centered experiences that balance functionality and business impact. Passionate about solving design challenges and driving product innovation, I’m always exploring user research, data-driven design, and emerging trends to refine my craft.

Looking ahead, I aim to expand my expertise across multi-industry product design and create solutions that truly make a difference.

Freelance Product Designer | Remote | Feb 2025 – Present

• Delivering UI/UX solutions for apps and digital platforms targeting international markets.
• Providing brand identity design, marketing visuals, and interactive prototypes for clients across industries.

ATMOS, Taiwan | Product Designer | Nov 2022 – Aug 2025

• Led UI/UX design for next-generation diving computers and companion mobile apps, improving underwater usability in extreme environments.
• Designed brand visuals, marketing assets, and packaging, enhancing product launch conversion rates.
• Collaborated with engineers to optimize interaction logic for non-touchscreen devices, increasing task completion rate by 25%.

ViewSonic, Taiwan | Graphic Design Intern | Aug 2021 – May 2022

• Created interactive whiteboard lesson plans, integrating international teaching methods and digital tools.

Taipei Digital Group, Taiwan | Marketing Intern | Jul 2021 – Aug 2021

• Assisted in organizing the 25th anniversary event and developed promotional visuals.

2erguy, Taiwan | UI/UX & Graphic Design Intern | Nov 2020 – May 2021

• Designed the “2MRT 秒搭捷運” app interface, optimizing user flow and information architecture.

SOGO Department Store, Taiwan | Visual Design Intern | Jul 2020 – Nov 2020

• Created in-store visual displays, event installations, and printed marketing materials.

Bachelor of Art and Design

National Taipei University of Education | 2018 — 2022

Focuses on craftsmanship, product design, UI/UX design, with coursework also covering visual communication and interactive design.

Diploma in Industrial Design

National Taipei University of Education | 2018 — 2022

Emphasized product thinking, marketing strategies, product architecture, and service design principles.