Chidera Agbim

Communication and Marketing Manager with 4+ years of progressive experience building and running communications functions. Demonstrated track record of translating complex, evidence-based subject matter into compelling, measurable campaigns for B2B and B2C audiences and communities alike. Brings board-level strategic advisory experience, growing organic reach to 77,000+ search impressions, and consistently outperforming industry benchmarks on engagement.

Strong track record in stakeholder leadership, audience growth, and brand positioning, with a highly organised and resilient approach suited to fast-paced, high-change environments.

Communications & Marketing Manager at Green Future Investments Ltd / The Nature Recovery Project (2024-07 – Present)

Built the entire communications function from scratch across two mission-driven organisations. Owning strategy, budget, governance, external relationships and all content delivery.

• Developed and executed a strategic communications plan aligned to organisational goals, identifying and prioritising content opportunities that supported awareness, engagement and credibility objectives.
• Grew organic presence from near-zero to 77,000+ search impressions and 1,186 organic clicks, building audience reach and institutional credibility in under 12 months with no paid media investment.
• Managed the annual marketing and communications budget end-to-end, allocating across digital channels, campaigns and external partnerships.
• Achieved LinkedIn engagement of 3.52%, 75% above industry benchmark and grew the organisational following from under 100 to 1,000+ organically through strategic content planning and platform-specific execution.
• Delivered 17,00+ organic page views and 840 unique visitors with a 3.2% CTR on priority content, using Google Analytics, Search Console and Semrush to drive data-led optimisation decisions.
• Led a national partnership press release with the National Trust that secured ITV News coverage and CEO-level amplification across both organisations.
• Directed communications strategy at board level, advising the senior leadership on brand positioning, audience engagement and messaging, ensuring all marketing activity aligned directly to organisational mission and goals.
• Developed separate messaging frameworks for B2B and B2C audiences, ensuring each received credibility-focused or story-led content, respectively.
• Managed all external agencies and freelancers, designers, videographers, web developers, directing briefs, timelines and quality assurance to brand standards before publication.
• Introduced editorial governance and approval workflows across two organisations, protecting brand consistency and ensuring all content met accuracy, tone and values standards at scale.

Communications & Content Officer at Cranfield University (2023-12 – 2024-07)

Managed communications and content for the university's Green Team, planning and executing multi-channel campaigns to engage staff and students across a complex institutional environment.

• Planned and delivered multi-channel campaigns (web, social, email) that contributed to a 20% increase in engagement, 15% audience growth and a 30% rise in event attendance.
• Used Google Analytics to produce insight-led performance reports, implementing recommendations that improved communications effectiveness by 25%.
• Managed external designers and videographers, setting briefs, overseeing timelines and quality-assuring all branded assets, ensuring all content met institutional brand, tone and accessibility standards throughout.
• Managed and organised content for social media accounts, representing the brand, industry, or organisation, resulting in a 20% increase in engagement across platforms.
• Developed and implemented customised social media strategies for the brand, aligning with unique goals, target audiences, and brand identities, leading to a 15% growth in followers.
• Monitored and analysed performance metrics for social media account, including reach, engagement, and conversion rates, using insights to optimise content and improve overall performance by 25%.

Digital Communications & Content Officer at CWW Tech Africa (2022-03 – 2023-09)

Delivered integrated content and communications strategies to build organisational visibility and audience engagement across multiple channels in a fast-paced digital environment.

• Built content strategies achieving 66,200 impressions, 825 organic clicks and 30% growth in website traffic through consistent, data-informed content planning.
• Translated complex technical and financial inclusion content into clear, accessible communications for non-specialist audiences, developing strong plain-language writing discipline.
• Produced performance reports via SEMrush, Search Console and Google Analytics, delivering actionable insights that improved campaign effectiveness by 25%.

Freelance Communications & Content Specialist at Self-Employed (2020-01 – Present)

• Delivered high-impact content strategies for diverse clients, achieving a 35% increase in engagement through data-led optimisation and audience-focused messaging.
• Managed end-to-end content production across fast-paced delivery cycles, simultaneously balancing multiple client stakeholders, feedback loops and competing priorities.

MSc in Global Environmental Change – Cranfield University (2023-09 – 2024-09)

BSc in International Relations – Godfrey Okoye University (2017-01 – 2021-07)