Shwe Yee Win

A collaborative and results-oriented MSc Marketing graduate with a background in digital content creation, multi-channel campaign delivery, and community growth. Proven track record of managing end-to-end promotional strategies that drive public engagement and event footfall. Combines creative storytelling with an analytical approach to optimize digital performance metrics. Deeply committed to fostering welcoming, inspiring, and accessible educational environments for diverse audiences.

Crew Member - McDonald's - Huddersfield

(2024-06)

Delivered consistent, customer-first service in one of the UK's highest-footfall retail environments — developing strong instincts around visitor experience and public-facing communication. Managed high volumes of customer interactions with composure and accuracy, building practical skills in handling public enquiries and resolving issues calmly and professionally.

President & Digital Marketing Lead – Myanmar Society - University of Huddersfield Students' Union - Huddersfield

(2023-09)

Took full ownership of the Society's digital presence planning, creating, and scheduling content across Instagram and Facebook with a consistent brand voice and visual style.

• Grew the social media following by 30–50% within 12 months through targeted content, reels, and community-led campaigns all planned and executed independently.
• Planned and delivered marketing campaigns for large-scale cultural events (fashion shows, food festivals, cultural shows), each drawing 100+ attendees; managed everything from content planning and promotion to post-event reporting.
• Created content that spotlighted Myanmar culture, history, and community stories building a loyal audience and meaningfully increasing engagement rates.
• Managed the full communications cycle for each event: briefing, content calendar, promotional posts, on-the-day coverage, and a post-event review.

Student Associate – iPoint Information Centre - University of Huddersfield - Huddersfield

(2024-01 - 2024-07)

Served as a first point of contact for students across phone, email, and face-to-face channels — delivering clear, accurate information under pressure in a busy university setting.

• Managed enquiries spanning enrolment, timetabling, ID cards, finance, and accommodation, co-ordinating with multiple departments to resolve queries quickly.
• Maintained accurate records and contributed to administrative processes that supported the smooth running of student-facing services.

Marketing Executive - Htut Myat Kyaw Co., Ltd - Myanmar

(2021-01 - 2023-07)

Contributed to the planning and delivery of integrated marketing and communications campaigns across multiple channels, supporting increased brand visibility and audience reach.

• Created written and visual content for campaigns, social media platforms, and promotional materials — maintaining a consistent brand voice across all outputs.
• Monitored campaign performance using analytics tools and used those insights to shape future content decisions and improve overall campaign effectiveness.
• Supported email marketing campaigns and promotional communications, developing practical skills in audience segmentation and messaging.
• Worked closely with cross-functional teams to maintain brand consistency and co-ordinate campaign activity from planning through to delivery.

Business Development Manager - Lucky Friday Co., Ltd - Myanmar

(2017-01 - 2020-10)

• Identified and pursued new business opportunities through targeted market research and proactive client engagement.
• Built and maintained professional relationships with clients and partners, demonstrating strong stakeholder communication skills.
• Conducted competitor and market analysis to identify emerging trends and support strategic planning.
• Contributed to promotional campaigns designed to grow market presence and increase revenue.

Human Resource Assistant - Mawlamyine Trading Co., Ltd - Myanmar

(2013-08 - 2016-11)

• Managed a workforce of 100+ employees, leading on HR frameworks that reduced staff turnover by 20% and improved overall team engagement.
• Implemented internal communications strategies that streamlined coordination between head office and branch locations, improving operational efficiency by 30%.
• Led a company-wide training initiative that upskilled staff and strengthened cross-functional collaboration — experience that sharpened my instinct for clear, purposeful communication.

MSc - Marketing - University of Huddersfield (2023-01 - 2024-01)

Graduate Diploma - HR Management & Business Management - Association of Business Executives (ABE, UK) (2013-01)

BA (Hons) - English - University of Distance Education (2009-01 - 2012-01)