Chinedu Obinwa

Marketing strategist and design lead with six years building identity, content systems, and social growth for consumer brands across Africa and beyond.

Content Analyst at Turing (2025-08 – Present)

• Held a 99% accuracy rating across robotic, egocentric, and gameplay datasets for Vision Language Action model training.
• Produced 200+ structured chain-of-thought reasoning samples, breaking complex tasks into executable subtasks.
• Recorded and narrated 50+ instructional videos for AI creator tasks with consistent framing and clear delivery.
• Validated and labelled thousands of timestamped actions to strict dataset integrity standards, and helped standardise annotation protocols across regional teams.

Content and Creative Design Lead at Friska Farms Ltd (2024-08 – 2025-09)

• Directed creative strategy across three distinct brands, Friska Herbal Tea, Prime Black Tea, and Friska Baby Cereal, each with its own audience and design direction.
• Designed 300+ assets across social, trade fair banners, campaign merchandise, and lead-magnet meal plans that fed the brand's digital sales funnel.
• Provided art direction to junior designers and freelancers, and built the company's first structured content calendar.
• Increased community engagement by 45% and lead generation by 30% through creative tailored to each brand's audience.

Lead Generation & Email Marketing Associate at CH Engage (2024-01 – 2025-09)

• Hit a 45% open rate and 20% reply rate running targeted cold email campaigns for FinTech and SaaS clients.
• Cut lead response times by 30% with automated templates and structured outreach workflows.

Social Media Specialist at JiJi (2023-04 – 2023-12)

• Ran organic social strategy across four of Jiji's eight African markets, Nigeria, Ethiopia, Uganda, and Tanzania, for a combined audience of 3M+ followers.
• Sustained 400K+ monthly organic reach and grew content engagement by over 30%, publishing 3 posts and 5 stories daily.
• Collaborated with the fraud team on a TikTok safety series that helped cut scam attempts by 20%, and supported influencer campaigns that drove platform sign-ups.
• Managed online reputation across 200,000+ reviews, maintaining a 4.7-star rating as the primary brand voice.

Social Media & Graphic Design Associate (Contract) at Techstars (2023-02 – 2023-08)

• Built the accelerator's social presence from zero to 3,000+ followers across LinkedIn, Instagram, and X in one 13-week program cycle, sustaining a 12%+ engagement rate.
• Designed all Demo Day collateral within Techstars' global brand guidelines; the event drew 500+ investors, founders, and VCs in person and 2,000+ live viewers.
• Re-engaged for a second campaign that drove 1,000+ applications for the next cohort, with events across Lagos, Accra, Nairobi, and London.

Social Media Manager and Creative Lead at Daytona Supermarket (2021-11 – 2023-02)

• Built Daytona's first marketing budget and structure, then generated N40M+ in measurable online sales through multi-channel campaigns.
• Coined "Daytona to your Doorstep," the delivery tagline is still printed on the brand's shopping bags today.
• Ran brand end to end for the new Lekki store launch, signage, shelf labels, and storefront artwork, which drew shoot partnerships from Power Oil (featuring Mercy Johnson) and Simplifoods, plus creators like Mr Macaroni.
• Managed the Google Business profile driving local foot traffic, and integrated Zoho CRM to connect marketing with the sales pipeline.

Social Media Manager (Contract) at Books by Basamta & Café Loma (2021-05 – 2021-11)

• Ran campaigns for a book launch and café brand through influencer activations and creative content that lifted event attendance.

Social Media Specialist (Consultant) at Misan Art & Christine's Atelier Millinery (2020-04 – 2020-12)

• Delivered campaign assets, event promotions, and visual storytelling for premium lifestyle and fashion brands.