Zoe Kolapo

I'm a dynamic and confident freelance brand and social strategist with over 4 years of experience in the social media and digital industry. With a business degree, I naturally factor in developmental and operational aspects when collaborating with brands where needed.

Outside of my freelance endeavors, I co-founded a business during the pandemic. Our primary focus is on empowering SMEs to build their social influence and establish connections with their target audience through thoughtful social strategies and design on their social media platforms.

Currently, I'm eagerly seeking opportunities to expand my skill set further within the realm of strategy and digital marketing. I'm excited about the potential of working with an organisation, as an employee or freelancer, that values the enhancement of my mastered skills while also nurturing the development of new ones.

Award Winning Marketing Agency August 2022 - Present

Freelance Social Media Manager, London

• Created on-trend and compelling content ideas to resonate with audiences across various social platforms. Collaborated with creative teams to ensure consistent brand messaging and identity.
• Involved in social campaigns and performance measurement by planning and executing impactful social campaigns. Prepared client reports using key performance indicators from social insights on Instagram and Facebook, providing valuable insights for optimising future content and campaigns.
• Managed social and community interactions on Instagram, responding to inquiries, moderating discussions, and leveraging user-generated content. This valuable experience enhanced my ability to engage with online communities and maintain a positive brand image.
• Assisted with account management of a diverse range of national and international client projects, contributing to a fast-paced environment, meeting tight deadlines, and delivering high- quality results that exceed client expectations.

Perry&Co Creative LTD April 2021 - Present 

Brand Strategist and Social Media Manager, London

• Developing personalised social media strategies led to managing Instagram accounts, al- lowing me to gain a deeper understanding of social insights, content curation, audience engagement, and social media analytics
• Working with brands to prioritise engagement to build a strong brand community through strategic content planning, creation (templates, images, reels), captivating caption writing, efficient scheduling, and posting.
• Provided invaluable external collaboration support, collaborating with influencers and partners to create brand partnerships, extend reach, and ensure consistent messaging to build brand loyalty.

BA (HONS) in Business Management September 2017 – July 2018

Northampton University Grade: 2:1

Foundation Degree in Business Management September 2014 –July 2016! Nottingham Trent University Grade: 2:1