Chloe Frances

E-commerce Manager with 10+ years’ experience driving Amazon sales, automating financial systems, and improving marketplace performance. Passionate about using automation and AI tools to optimise processes, improve decision-making, and scale online operations.

I’ve helped grow Amazon UK sales by 25%, launched new FBA product lines, and led process automation using Excel, Power Query, and self-taught Power BI. I enjoy solving problems through data and technology — and aligning commercial strategy with operational success.

Financial Controller & Senior Manager – Led e-commerce strategy, boosting Amazon UK sales by 25% YoY through PPC optimisation, A+ content, and dynamic pricing. Introduced automation via Power Query & Power Automate, improving efficiency and reducing errors. Managed multi-channel platforms (Amazon, eBay, Etsy, Magento, Drupal) and developed systems for margin tracking, pricing analysis, and forecasting.

Accounts & HR Manager / Administrator – Directed finance operations, prepared budgets, management accounts, VAT returns, and payroll. Advised leadership on financial metrics, process improvements, and cost-efficiency. Oversaw recruitment, performance management, and HR systems.

Customer Service & Fulfilment Supervisor – Managed teams to deliver high service levels, handled complex customer queries, and streamlined operations for speed and accuracy.

Earlier roles in retail and finance built a strong foundation in leadership, financial management, and customer-focused operations.

Core Skills: Amazon PPC, pricing strategy, multi-channel e-commerce, Power BI, Excel (advanced), Power Automate, ERP/accounting systems, financial analysis, forecasting, and market research.

AAT Level 4 Diploma in Accounting – Strode College

AAT Level 3 Diploma in Accounting – Richard Huish College